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True Tales: The Return of The Claw

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I had a young bride-to-be come in the store and look at the semi-mount and loose diamond case. I overheard her tell her friend that if she got an engagement ring she wanted some sort of gem in the middle and she didn’t want that whole ?claw in the middle of the ring thing.? After a few minutes of conversation and trying rings on, I saw the light turn on when I set a diamond of her choice over the empty crown. ?Oh I get it,? she said. ?This is what holds the gem.? This is the kind of gal you could talk into buying a ring from you because your diamonds ?smell? better than the competition’s. 
? RON T.,
LOGAN, UT

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Return of The Claw

Published

on

I had a young bride-to-be come in the store and look at the semi-mount and loose diamond case. I overheard her tell her friend that if she got an engagement ring she wanted some sort of gem in the middle and she didn’t want that whole ?claw in the middle of the ring thing.? After a few minutes of conversation and trying rings on, I saw the light turn on when I set a diamond of her choice over the empty crown. ?Oh I get it,? she said. ?This is what holds the gem.? This is the kind of gal you could talk into buying a ring from you because your diamonds ?smell? better than the competition’s. 
? RON T.,
LOGAN, UT

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular