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True Tales: The Ring and the Wart

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One day a customer in her mid-40s came in with a wide diamond wedding band on her right hand, which she simply couldn’t get off. I told her we’d have to cut it off and resize it and she could have it back in a week. She begged me to do something now, telling me: “Look, my husband and I are probably getting a divorce and I wanted to see what the ring would look like on my right hand. I can’t get if off. If I come home with it on the right hand, he’ll be suspicious.” She had a small wart on the knuckle of that hand. She told me, “Look, just put some lotion on and it pull like crazy. I got to get it off today.” So I greased her up, wrapped a towel on the ring and pulled hard. Pop! The ring came off … as did the wart. We bandaged her up with alcohol and a Band-Aid. She left. The next day the woman came back in to thank me. She had gone to the doctor to check out her “wart injury”. She told me the doctor said “Nice job. The jeweler saved you $65, which is what I would charged you to remove the wart.”

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Ring and the Wart

Published

on

One day a customer in her mid-40s came in with a wide diamond wedding band on her right hand, which she simply couldn’t get off. I told her we’d have to cut it off and resize it and she could have it back in a week. She begged me to do something now, telling me: “Look, my husband and I are probably getting a divorce and I wanted to see what the ring would look like on my right hand. I can’t get if off. If I come home with it on the right hand, he’ll be suspicious.” She had a small wart on the knuckle of that hand. She told me, “Look, just put some lotion on and it pull like crazy. I got to get it off today.” So I greased her up, wrapped a towel on the ring and pulled hard. Pop! The ring came off … as did the wart. We bandaged her up with alcohol and a Band-Aid. She left. The next day the woman came back in to thank me. She had gone to the doctor to check out her “wart injury”. She told me the doctor said “Nice job. The jeweler saved you $65, which is what I would charged you to remove the wart.”

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular