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True Tales: The Urn Return

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I grew up in the family jewelry business.
When my father passed away, I got a small container of his ashes, which I put in the store’s safe. One day an old customer of ours came in and looked at some stone rings. He asked how much the ring was and I told him. He said, “If your father was here, he’d give me a better price.” I went to the safe and got out the container of his ashes and told the customer, “Dad’s in this container, and if you can get him to lower the price, I’ll give it to you.” He laughed so hard that tears came down his face and said, “I’ll take it, I’ll take it.” 

? BRUCE P.,
FREMONT, OH

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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True Tales

True Tales: The Urn Return

Published

on

I grew up in the family jewelry business.
When my father passed away, I got a small container of his ashes, which I put in the store’s safe. One day an old customer of ours came in and looked at some stone rings. He asked how much the ring was and I told him. He said, “If your father was here, he’d give me a better price.” I went to the safe and got out the container of his ashes and told the customer, “Dad’s in this container, and if you can get him to lower the price, I’ll give it to you.” He laughed so hard that tears came down his face and said, “I’ll take it, I’ll take it.” 

? BRUCE P.,
FREMONT, OH

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular