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True Tales: The Woman With No Voice

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?Our decor and presentation leads some people to assume our store is more of a museum than a retail jewelry store. Many times people come in and whisper amongst themselves about various pieces. When I saw them doing that, I used to stand up and announce in a loud, friendly voice, ?Hey, this isn’t a library or museum, so there is no need to whisper, and I’ll be glad to show you any of our items?. One morning, these two ladies walk in and go to the wall case farthest from my desk and start to whisper to one another. So I stand up and make my announcement about it not being a library or museum and that there was no need to whisper. At this point, the one lady raises an artificial larynx to her throat and says, in an electronic-enhanced voice, ?I’m sorry, I don’t have a voice?! I will never use that line ever again when people whisper in the store. 
 
 
DAVE P.,
DENVER, CO

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: The Woman With No Voice

Published

on

?Our decor and presentation leads some people to assume our store is more of a museum than a retail jewelry store. Many times people come in and whisper amongst themselves about various pieces. When I saw them doing that, I used to stand up and announce in a loud, friendly voice, ?Hey, this isn’t a library or museum, so there is no need to whisper, and I’ll be glad to show you any of our items?. One morning, these two ladies walk in and go to the wall case farthest from my desk and start to whisper to one another. So I stand up and make my announcement about it not being a library or museum and that there was no need to whisper. At this point, the one lady raises an artificial larynx to her throat and says, in an electronic-enhanced voice, ?I’m sorry, I don’t have a voice?! I will never use that line ever again when people whisper in the store. 
 
 
DAVE P.,
DENVER, CO

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular