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Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

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What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

mm

Published

on

What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular