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Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

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Published

16 years ago

on

What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

mm

Published

16 years ago

on

What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular