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Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

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What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Dave Richardson

Sales Truths: The First Person To Suggest a Discount Is Usually a Salesperson

mm

Published

on

What we know about how you sell 

TRUTH #1 
 
THE FIRST PERSON TO SUGGEST A DISCOUNT IS USUALLY A SALEPERS 
 
WHY IT’S TRUE: In many stores, salespeople are authorized to give a maximum discount of 10% or 15%, when necessary, to close a sale. And when salespeople take the path of least resistance, guess what happens? The majority, if not all, of the sales are closed at that discount.  
 
PLAN OF ACTION: If you have a commission-based pay system, tie commissions into the sales price. If the piece is sold at the full price, then the salesperson should get a full commission. If discounted, cut the commission rate. 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular