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Sales Truths: The Most Important Skill is Opening the Sale

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font-family : Verdana, Geneva, Arial, Helvetica, sans-serif;font-size : 15px;color: #333333;font-weight : bold;17. The most important sales skill isn’t closing the sale ? it’s opening it. 
 
WHY IT’S TRUE 
A friendly greeting makes the customer more open to listening to you. A good salesperson knows that the customer is buying as opposed to being sold. Many customers find jewelry stores to be intimidating. Salespeople who understand this discomfort can reduce the tension. 
 
 
 
PLAN OF ACTION 
There are many good ways to open a sale: Greet customers with a firm handshake, listen for their name and say it throughout the sale. Make eye contact, smile and actively listen to what they are saying by nodding your head and asking open-ended questions to encourage a response. Whenever possible, greet customers by walking around to their side of the counter. 
 
Actively listen to what customers are saying, respond to their questions, and you may not have to worry about closing … they will close themselves.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Dave Richardson

Sales Truths: The Most Important Skill is Opening the Sale

mm

Published

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font-family : Verdana, Geneva, Arial, Helvetica, sans-serif;font-size : 15px;color: #333333;font-weight : bold;17. The most important sales skill isn’t closing the sale ? it’s opening it. 
 
WHY IT’S TRUE 
A friendly greeting makes the customer more open to listening to you. A good salesperson knows that the customer is buying as opposed to being sold. Many customers find jewelry stores to be intimidating. Salespeople who understand this discomfort can reduce the tension. 
 
 
 
PLAN OF ACTION 
There are many good ways to open a sale: Greet customers with a firm handshake, listen for their name and say it throughout the sale. Make eye contact, smile and actively listen to what they are saying by nodding your head and asking open-ended questions to encourage a response. Whenever possible, greet customers by walking around to their side of the counter. 
 
Actively listen to what customers are saying, respond to their questions, and you may not have to worry about closing … they will close themselves.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular