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Sales Truths: People Are Most Likely To Buy From the People Most Like Themselves

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TRUTH #2 PEOPLE ARE MORE LIKELY TO BUY FROM THE PEOPLE MOST LIKE THEMSELVES. 
 
WHY IT’S TRUE:
Because jewelry has such great emotional value, customers are more comfortable buying from salespeople with whom they feel a close rapport. An engineer buying from a fast- talking, quick-acting salesperson, might perceive that sales person to be just a little pushy. Conversely a slow-speaking, knowledgeable salesperson might be looked upon by an upbeat, fast-talking customer as slow, dull, or non-caring. 
 
PLAN OF ACTION: We all have our own way of speaking ? it’s who we are. But do try to practice consciously matching the tone of a customer’s voice (loud, soft ), and their tempo (fast, slow). The result? Better rapport.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: People Are Most Likely To Buy From the People Most Like Themselves

mm

Published

on

TRUTH #2 PEOPLE ARE MORE LIKELY TO BUY FROM THE PEOPLE MOST LIKE THEMSELVES. 
 
WHY IT’S TRUE:
Because jewelry has such great emotional value, customers are more comfortable buying from salespeople with whom they feel a close rapport. An engineer buying from a fast- talking, quick-acting salesperson, might perceive that sales person to be just a little pushy. Conversely a slow-speaking, knowledgeable salesperson might be looked upon by an upbeat, fast-talking customer as slow, dull, or non-caring. 
 
PLAN OF ACTION: We all have our own way of speaking ? it’s who we are. But do try to practice consciously matching the tone of a customer’s voice (loud, soft ), and their tempo (fast, slow). The result? Better rapport.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular