Connect with us

Sales Truths: People Are Most Likely To Buy From the People Most Like Themselves

mm

Published

on

TRUTH #2 PEOPLE ARE MORE LIKELY TO BUY FROM THE PEOPLE MOST LIKE THEMSELVES. 
 
WHY IT’S TRUE:
Because jewelry has such great emotional value, customers are more comfortable buying from salespeople with whom they feel a close rapport. An engineer buying from a fast- talking, quick-acting salesperson, might perceive that sales person to be just a little pushy. Conversely a slow-speaking, knowledgeable salesperson might be looked upon by an upbeat, fast-talking customer as slow, dull, or non-caring. 
 
PLAN OF ACTION: We all have our own way of speaking ? it’s who we are. But do try to practice consciously matching the tone of a customer’s voice (loud, soft ), and their tempo (fast, slow). The result? Better rapport.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: People Are Most Likely To Buy From the People Most Like Themselves

mm

Published

on

TRUTH #2 PEOPLE ARE MORE LIKELY TO BUY FROM THE PEOPLE MOST LIKE THEMSELVES. 
 
WHY IT’S TRUE:
Because jewelry has such great emotional value, customers are more comfortable buying from salespeople with whom they feel a close rapport. An engineer buying from a fast- talking, quick-acting salesperson, might perceive that sales person to be just a little pushy. Conversely a slow-speaking, knowledgeable salesperson might be looked upon by an upbeat, fast-talking customer as slow, dull, or non-caring. 
 
PLAN OF ACTION: We all have our own way of speaking ? it’s who we are. But do try to practice consciously matching the tone of a customer’s voice (loud, soft ), and their tempo (fast, slow). The result? Better rapport.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular