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Sales Truths: Beauty Is In The Eye of The Beholder.

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Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Dave Richardson

Sales Truths: Beauty Is In The Eye of The Beholder.

mm

Published

on

Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular