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Sales Truths: Beauty Is In The Eye of The Beholder.

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Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Beauty Is In The Eye of The Beholder.

mm

Published

on

Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular