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Sales Truths: Beauty Is In The Eye of The Beholder.

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Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths: Beauty Is In The Eye of The Beholder.

mm

Published

on

Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
 
 
 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular