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Dave Richardson

Sales Truths: Beauty Is In The Eye of The Beholder.




Key to sellingWHY IT’S TRUE: We have all seen pieces of jewelry that were without a doubt ugly. We have also seen our customers wearing ugly jewelry. How could they dare to wear something like that? I’ve heard salespeople say, ?I’d like to compliment her jewelry but, if it’s ugly, I won’t say anything.? Do you honestly think that people would wear jewelry they feel is ugly? Regardless of what it looks like to you, in the eye of the beholder it looks beautiful. 
PLAN OF ACTION: The true sales professional never misses an opportunity to compliment someone. If you can’t use the word beautiful, try ?unique,? ?interesting? or ?different,? followed by the words, ?Could I take a closer look at it?? Be a real pro and use ?beautiful.? Maybe that’s not your opinion but, it certainly does validate hers.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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