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Sales Truths: If You Fail To Plan, Plan To Fail

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IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: If You Fail To Plan, Plan To Fail

mm

Published

on

IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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