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Sales Truths: If You Fail To Plan, Plan To Fail

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IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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Dave Richardson

Sales Truths: If You Fail To Plan, Plan To Fail

mm

Published

on

IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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