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Sales Truths: If You Fail To Plan, Plan To Fail

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IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

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After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.

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Dave Richardson

Sales Truths: If You Fail To Plan, Plan To Fail

mm

Published

on

IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

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SPONSORED VIDEO

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.

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