Connect with us

Sales Truths: If You Fail To Plan, Plan To Fail

mm

Published

on

IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: If You Fail To Plan, Plan To Fail

mm

Published

on

IF YOU FAIL TO PLAN, PLAN TO FAIL. 
 
WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going and, how will you know when you have arrived? Without a business or family plan, or meaningful goals, how can you structure your life to get the most out of it? 
 
 
PLAN OF ACTION: Establish specific measurable goals with your salespeople. Break them down by month, week and day. A daily plan might be to select your favorite piece in the entire store and commit to show it at least two times every day. Choose your favorite because you are enthusiastic and excited when you talk about it. Commit to trying (just trying) for one add-on sale every day. If you did only this, what would happen to your business? A simple plan when well executed will not fail. 

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular