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Try an Emerald Promotion on Social Media and More Activities for March

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Try an Emerald Promotion on Social Media and More Activities for March

You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.


This article originally appeared in the March 2017 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Try an Emerald Promotion on Social Media and More Activities for March

mm

Published

on

Try an Emerald Promotion on Social Media and More Activities for March

You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.

Advertisement

This article originally appeared in the March 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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