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Try an Emerald Promotion on Social Media and More Activities for March




You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.

This article originally appeared in the March 2017 edition of INSTORE.




Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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