Connect with us

Try an Emerald Promotion on Social Media and More Activities for March

mm

Published

on

Try an Emerald Promotion on Social Media and More Activities for March

You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.


This article originally appeared in the March 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular

Calendar

Try an Emerald Promotion on Social Media and More Activities for March

mm

Published

on

Try an Emerald Promotion on Social Media and More Activities for March

You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.

Advertisement

This article originally appeared in the March 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular