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Try an Emerald Promotion on Social Media and More Activities for March

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You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.


This article originally appeared in the March 2017 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Try an Emerald Promotion on Social Media and More Activities for March

mm

Published

on

You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.

Advertisement

This article originally appeared in the March 2017 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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