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As digital marketing grows, getting the word out about your jewelry store is fast becoming a more technical — and more complex — endeavor, marketing specialist Jim Ackerman notes.

But in the video below, he describes a “simple, low-tech, easy-to-execute, free marketing program” that can bring lots of customers this holiday season.

It involves setting up joint venture promotions with local “friends in business.” Approach people such as chiropractors, accountants and car dealers — anyone who might be sending out Christmas cards. Offer to include $100 gift cards with the mailing.

One of Ackerman’s clients tried the idea and generated an amazing response. Of 3,500 cards distributed, the response rate was 10 percent.

“They made big money on that holiday season,” Ackerman says.

Learn more:


Try This Refreshingly Low-Tech Marketing Idea for a Holiday Boost

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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