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As digital marketing grows, getting the word out about your jewelry store is fast becoming a more technical — and more complex — endeavor, marketing specialist Jim Ackerman notes.

But in the video below, he describes a “simple, low-tech, easy-to-execute, free marketing program” that can bring lots of customers this holiday season.

It involves setting up joint venture promotions with local “friends in business.” Approach people such as chiropractors, accountants and car dealers — anyone who might be sending out Christmas cards. Offer to include $100 gift cards with the mailing.

One of Ackerman’s clients tried the idea and generated an amazing response. Of 3,500 cards distributed, the response rate was 10 percent.

“They made big money on that holiday season,” Ackerman says.

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

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Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Read to learn how you can increase response rates, sales and profits from email marketing.

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EMAIL MARKETING can be great, but it often fails to live up to its potential, says marketing specialist Jim Ackerman.

In today’s video, Ackerman recommends a book designed to get you on the right track. It goes into detail on how to increase the response rates, sales and profits you get from email marketing.

Watch the video:


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Jim Ackerman

How to Turn Your Gift Cards Into Something People Actually Buy

This offbeat idea could give your gift cards a big boost.

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During the holidays, jewelry customers run the risk of buying something the recipient doesn’t actually like.

You’d think, then, that a store gift card might be the perfect solution.

So why doesn’t anybody buy them?

In the video below, marketing specialist Jim Ackerman notes that it’s a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.

So why not discount your gift cards? The strategy “could have a tremendous impact on your sales this holiday season,” he says.

In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.

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Jim Ackerman

Video: Things Are Looking Good in the Jewelry Business … but Don’t Get Too Comfortable

It’s smart to get ready for a downturn even when times are good.

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THINGS HAVE been looking pretty good in the jewelry business, says marketing expert Jim Ackerman.

But this is no time to get complacent.

In the video below, he explains how you can prepare for the economic downturn that will, without a doubt, come along eventually.

Take a look:



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