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As digital marketing grows, getting the word out about your jewelry store is fast becoming a more technical — and more complex — endeavor, marketing specialist Jim Ackerman notes.

But in the video below, he describes a “simple, low-tech, easy-to-execute, free marketing program” that can bring lots of customers this holiday season.

It involves setting up joint venture promotions with local “friends in business.” Approach people such as chiropractors, accountants and car dealers — anyone who might be sending out Christmas cards. Offer to include $100 gift cards with the mailing.

One of Ackerman’s clients tried the idea and generated an amazing response. Of 3,500 cards distributed, the response rate was 10 percent.

“They made big money on that holiday season,” Ackerman says.

Learn more:


Try This Refreshingly Low-Tech Marketing Idea for a Holiday Boost

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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