(PRESS RELEASE) Did you know that up to 70% of jewelry store traffic comes from watch batteries and repairs?
That’s not just foot traffic—it’s an opportunity.
From Repairs to Revenue: Make Every Minute Count
While your customers wait for a simple battery replacement or watch repair, why not take a moment to dazzle them with diamonds?
Many shoppers have never held a 1 or 2 carat diamond in their hand. Just showing a few stunning pieces—diamond rings, earrings, or even loose stones—can spark instant interest and even lead to unexpected sales.
Show the Sparkle, Explain the Science
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GN Diamond makes it easy to turn curiosity into conversion. Every loose diamond comes with a free Light Performance Score—a simple yet powerful tool that shows:
- Why one diamond outshines another
- How two diamonds that look similar on paper can have up to a 35% price difference
- Third-party, science-based clarity that builds trust and excitement
This WOW-factor tool gets customers intrigued—even those who weren’t looking to buy a diamond at all!
Why Now? The Holiday Momentum is Real
- Analysts project the global diamond and jewelry market to continue its upward trajectory, with some forecasts reaching $450 billion by 2030.
- Engagement ring sales are up by 250,000 units year-over-year
This Season, Don’t Just Fix the Watch… Start the Spark
Let your watch repair desk become the start of a diamond discovery journey. Whether it leads to an instant purchase or a future sale, you’ll be adding real value—to your customer’s experience and your bottom line.
It doesn’t hurt to try!
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Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale
When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs.
Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals.
“They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”
