Connect with us

Columns

Got Something to Say? Say It in INSTORE

Published

on

Got Something to Say? Say It in INSTORE

HAVE YOU EVER felt excited, happy, frustrated or cautious about an issue/initiative/technology affecting our industry? Have you ever read our magazines and thought, “They should have interviewed me for that story – I could have told them a few things”? If so, we’d love to hear from you.

As you know, much of the best material in INSTORE and INDESIGN each issue comes from your fellow jewelry retailers. That’s because they – and you – are “in the trenches” every day, and you all see things that work and things that don’t. I’ve often thought an unofficial motto for INSTORE could be “for the jewelry retailer, by the jewelry retailer.” If you’re a jewelry retailer, no matter how much you think you know or don’t know, we have a place for you in INSTORE.

The best way to tell us what you have to say is through our Brain Squad, a group of interested retailers who agree to respond to monthly surveys that give us information we need to fill out the various sections and stories in the magazine. The surveys are short, don’t take much time to fill out, and heck, you can even skip one or two and we’re not going to kick you out of the group. Sign up here and you can soon find your comments appearing in our letters section, Hot Sellers, Do You or Don’t You, The Real Deal, or a host of other places in the magazine.

Another way is to just tell us directly, “Hey, I’ve got an opinion/advice to share with your readers.” You can do that by emailing our editorial team at [email protected]

If you think you can write, and you’ve got an opinion you’d like to share with our readers in a longer format than a letter to the editor, I’d love to talk to you about writing for our commentary section, “The Business.” Feel free to leave a comment here or email me, and I’ll follow up with you.

Advertisement

Bottom line: There is no INSTORE without retailers like you sharing their knowledge and experiences with their peers. If you’ve never done that, now’s a great time to get started. We – and your fellow retailers – are eager to hear what you have to say.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular