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Got Something to Say? Say It in INSTORE

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Got Something to Say? Say It in INSTORE

HAVE YOU EVER felt excited, happy, frustrated or cautious about an issue/initiative/technology affecting our industry? Have you ever read our magazines and thought, “They should have interviewed me for that story – I could have told them a few things”? If so, we’d love to hear from you.

As you know, much of the best material in INSTORE and INDESIGN each issue comes from your fellow jewelry retailers. That’s because they – and you – are “in the trenches” every day, and you all see things that work and things that don’t. I’ve often thought an unofficial motto for INSTORE could be “for the jewelry retailer, by the jewelry retailer.” If you’re a jewelry retailer, no matter how much you think you know or don’t know, we have a place for you in INSTORE.

The best way to tell us what you have to say is through our Brain Squad, a group of interested retailers who agree to respond to monthly surveys that give us information we need to fill out the various sections and stories in the magazine. The surveys are short, don’t take much time to fill out, and heck, you can even skip one or two and we’re not going to kick you out of the group. Sign up here and you can soon find your comments appearing in our letters section, Hot Sellers, Do You or Don’t You, The Real Deal, or a host of other places in the magazine.

Another way is to just tell us directly, “Hey, I’ve got an opinion/advice to share with your readers.” You can do that by emailing our editorial team at [email protected]

If you think you can write, and you’ve got an opinion you’d like to share with our readers in a longer format than a letter to the editor, I’d love to talk to you about writing for our commentary section, “The Business.” Feel free to leave a comment here or email me, and I’ll follow up with you.

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Bottom line: There is no INSTORE without retailers like you sharing their knowledge and experiences with their peers. If you’ve never done that, now’s a great time to get started. We – and your fellow retailers – are eager to hear what you have to say.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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