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Got Something to Say? Say It in INSTORE

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HAVE YOU EVER felt excited, happy, frustrated or cautious about an issue/initiative/technology affecting our industry? Have you ever read our magazines and thought, “They should have interviewed me for that story – I could have told them a few things”? If so, we’d love to hear from you.

As you know, much of the best material in INSTORE and INDESIGN each issue comes from your fellow jewelry retailers. That’s because they – and you – are “in the trenches” every day, and you all see things that work and things that don’t. I’ve often thought an unofficial motto for INSTORE could be “for the jewelry retailer, by the jewelry retailer.” If you’re a jewelry retailer, no matter how much you think you know or don’t know, we have a place for you in INSTORE.

The best way to tell us what you have to say is through our Brain Squad, a group of interested retailers who agree to respond to monthly surveys that give us information we need to fill out the various sections and stories in the magazine. The surveys are short, don’t take much time to fill out, and heck, you can even skip one or two and we’re not going to kick you out of the group. Sign up here and you can soon find your comments appearing in our letters section, Hot Sellers, Do You or Don’t You, The Real Deal, or a host of other places in the magazine.

Another way is to just tell us directly, “Hey, I’ve got an opinion/advice to share with your readers.” You can do that by emailing our editorial team at [email protected]

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If you think you can write, and you’ve got an opinion you’d like to share with our readers in a longer format than a letter to the editor, I’d love to talk to you about writing for our commentary section, “The Business.” Feel free to leave a comment here or email me, and I’ll follow up with you.

Bottom line: There is no INSTORE without retailers like you sharing their knowledge and experiences with their peers. If you’ve never done that, now’s a great time to get started. We – and your fellow retailers – are eager to hear what you have to say.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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