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Got Something to Say? Say It in INSTORE

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HAVE YOU EVER felt excited, happy, frustrated or cautious about an issue/initiative/technology affecting our industry? Have you ever read our magazines and thought, “They should have interviewed me for that story – I could have told them a few things”? If so, we’d love to hear from you.

As you know, much of the best material in INSTORE and INDESIGN each issue comes from your fellow jewelry retailers. That’s because they – and you – are “in the trenches” every day, and you all see things that work and things that don’t. I’ve often thought an unofficial motto for INSTORE could be “for the jewelry retailer, by the jewelry retailer.” If you’re a jewelry retailer, no matter how much you think you know or don’t know, we have a place for you in INSTORE.

The best way to tell us what you have to say is through our Brain Squad, a group of interested retailers who agree to respond to monthly surveys that give us information we need to fill out the various sections and stories in the magazine. The surveys are short, don’t take much time to fill out, and heck, you can even skip one or two and we’re not going to kick you out of the group. Sign up here and you can soon find your comments appearing in our letters section, Hot Sellers, Do You or Don’t You, The Real Deal, or a host of other places in the magazine.

Another way is to just tell us directly, “Hey, I’ve got an opinion/advice to share with your readers.” You can do that by emailing our editorial team at [email protected]

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If you think you can write, and you’ve got an opinion you’d like to share with our readers in a longer format than a letter to the editor, I’d love to talk to you about writing for our commentary section, “The Business.” Feel free to leave a comment here or email me, and I’ll follow up with you.

Bottom line: There is no INSTORE without retailers like you sharing their knowledge and experiences with their peers. If you’ve never done that, now’s a great time to get started. We – and your fellow retailers – are eager to hear what you have to say.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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