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Two Ways to Keep From Discounting an Item

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When someone asks for a discount, ask how much they’re willing to pay for that item. Sometimes they’ll pay more than you’d think. Or, think of alternatives such as, “I can’t on that item because we just got it in, but I can on this similar older item that I want to get rid of.” Linda Griffiths, Hoover’s Jewelers, Kearney, NE


This article originally appeared in the June 2018 edition of INSTORE.        

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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