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Two Ways to Keep From Discounting an Item

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When someone asks for a discount, ask how much they’re willing to pay for that item. Sometimes they’ll pay more than you’d think. Or, think of alternatives such as, “I can’t on that item because we just got it in, but I can on this similar older item that I want to get rid of.” Linda Griffiths, Hoover’s Jewelers, Kearney, NE


This article originally appeared in the June 2018 edition of INSTORE.        

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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