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U.S. Jewelry Sales Rise in All-Important Month of May

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Fine watch sales took a big step forward.

Sales of fine jewelry and watches in the U.S. increased by 4.2 percent in May over last year, according to data from the U.S. Department of Commerce that’s cited by IDEX. Noting the importance attached to sales in May (since it includes Mother’s Day), the article says fine jewelry sales increased by an estimated 4.1 percent in the month while fine watch sales jumped by 5.1 percent. Total U.S. sales of jewelry and watches for May were estimated at $7.4 billion, much higher than the average level of $5 billion for monthly sales.

Read more at IDEX

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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