Press Releases

Ulrich And Milani Announce New Venture, Piazza Italia “Stronger Together”

The headquarters is at 11 East 44th Street in New York City.

Published

3 years ago

February 20, 2022

Press Releases

Photo of Piazza Italia

(PRESS RELEASE) NEW YORK — Dennis Ulrich, former CEO of Richline Group, a Berkshire Hathaway company, and Italy-America Chamber of Commerce President Alberto Milani have partnered to co-found Piazza Italia “Stronger Together” – an exclusive membership network and shared physical coworking space. They announce the official opening of their prestigious headquarters at 11 East 44th Street in New York City, a space dedicated to the beginning of a new chapter of excellence for upscale Italian jewelry, fashion, accessories, furniture and design-focused brands.

“Piazza Italia is an innovative, comfortable and welcoming collective office and network concept that will facilitate the ability of Italian companies to grow both their business and brand awareness in North America,” says Ulrich. “This has been accomplished with smart, safe and cost-effective operations, while matching our vendor partners’ specific brand and distribution target goals for this market.”

The three divisions that comprise Piazza Italia membership include:

Piazza Italia Network
Multiple offices, work stations, meeting rooms and lounge areas will provide members a very cost-effective and inviting environment in which to conduct business and meet with clients.
Piazza Italia Services
Business planning strategy, marketing, public relations, merchandising guidance, selling representation, logistical service center and digital presence that support the market, both in-store and online, with the guidance of an experienced team.
Piazza Italia Events (launching April 2022)
Seminars, training and educational forums, along with special events that promote Italian brands to the trade and consumer, with both physical and virtual showrooms.

In conjunction with distinguished Italian brands, key retail partners, and Italian jewelry associations, Piazza Italia will additionally offer unique pop-up Italian shopping experiences that coincide with major holidays.

“Both trade and consumers are looking for more end-to-end journeys across products and services, and Piazza Italia rapidly reinvented the ‘next normal’ value proposition,” says Milani. “We will be the frontline research center for innovative events and customer co-creations to unlock the full potential of the Italian experience.”

Retailers and qualified professional buyers are invited to experience, by appointment, this new Italian jewelry network to connect with established Italian manufacturers, brands and up and coming new designers in North America.

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Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”