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Ultimate Sales Tips III—How to Double Your Diamond Closing Ratio!

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Want to know the secrets to closing more diamond sales—especially in the weeks before the holiday selling season? Tune in to this third in a series from closing specialist and star industry trainer Shane Decker (Ex-Sell-Ence Academy and INSTORE contributor) and Asaf Herskovitz, CEO of GN Diamond, as they discuss what’s hot in diamonds, how retailing has never been healthier and why every jeweler needs to expand their diamond inventory and stop


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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