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Ultimate Sales Tips III—How to Double Your Diamond Closing Ratio!

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Want to know the secrets to closing more diamond sales—especially in the weeks before the holiday selling season? Tune in to this third in a series from closing specialist and star industry trainer Shane Decker (Ex-Sell-Ence Academy and INSTORE contributor) and Asaf Herskovitz, CEO of GN Diamond, as they discuss what’s hot in diamonds, how retailing has never been healthier and why every jeweler needs to expand their diamond inventory and stop


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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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