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Ultimate Sales Tips III—How to Double Your Diamond Closing Ratio!

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Want to know the secrets to closing more diamond sales—especially in the weeks before the holiday selling season? Tune in to this third in a series from closing specialist and star industry trainer Shane Decker (Ex-Sell-Ence Academy and INSTORE contributor) and Asaf Herskovitz, CEO of GN Diamond, as they discuss what’s hot in diamonds, how retailing has never been healthier and why every jeweler needs to expand their diamond inventory and stop


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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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