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Understanding How to Increase the True Lifetime Value of A Customer




As a jewelry store owner, earning loyal customers and building positive customer relationships is likely always top of mind for you. But with so many clients to keep track of, you may find yourself having to prioritize certain client relationships over others. Join Ryan Blumenthal, Clientbook vice president of business development, to learn one of the best ways to determine who your most valuable customers are by calculating their customer lifetime value (CLV). You’ll learn what CLV is and why it’s a key metric for jewelers to use; how to use the customer lifetime value formula and how clienteling can help you improve it.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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