David Brown Understanding These Three Key Factors Will Save Your Business from an Early Grave It’s no time to be complacent. Published 3 years ago on March 23, 2018 By David Brown Instore April 2018 Issue Share Tweet Sustaining a profitable business can be a challenge. With statistics showing that over 70 percent of businesses close down within 10 years, it’s easy to feel that the odds can be against you. If you’ve already lasted longer than this, then congratulations! It’s no time to be complacent, however. Even a successful business can take a turn for the worse. Sometimes, the warning signs aren’t immediately apparent to the owner. Here are three key areas to watch: 1. Profit. Of course, profitability is the ultimate measure of how you are doing, and any decline is important to take note of. You need to ensure you are growing at least at the rate of inflation to continue to provide yourself with the reinvestment funds and lifestyle you currently have. 2. Cash flow. Even more important than profit, however, is cash flow. Many a profitable business has become undone because they have been unable to match the inflow of their cash to what they must pay out. In fact, failing to manage cash flow effectively is the number one cause of business failure. According to Business Insider, 82 percent of small businesses in the U.S. fail due to cash flow issues. Cash flow problems can be a hidden symptom, as many owners mistakenly believe that as long as they are “making money,” everything will be alright. 3. Debt. One of the most obvious signs of cash flow issues (and one of the biggest contributors to cash flow decline) is the size and the level of debt. Firstly, if the debt is high relative to the assets of the business, then even a relatively profitable business will have a large portion of their profits and cash flow being siphoned off to debt repayment and servicing. You can have the fastest car in the world, but if you face a strong enough headwind, you’ll struggle to get underway. The second issue is the change in your debt. If you find your long-term debt or your level of creditors are increasing on a monthly basis, this is a problem that will cause you further headaches down the track. How has your store profit trended over the last three years? Has the level of your creditors been increasing? What is the level of your overdraft and how does this compare with the last few years? Seasonal fluctuations in cash flow are normal, especially in the lead up to the holiday season and the period immediately afterwards, but you should compare how this trend is relative to previous years. Advertisement Related Topics: David BrownINSTORE April '18 click to Comment(Comment) Up Next So What Does a $3M Jewelry Store Look Like? Don't Miss 2018 Opened with a Slight Shift in Sales for These Jewelers David Brown David Brown is the President of The Edge Retail Academy (sister company of The Edge), who provide expert consulting services to help with all facets of your business including inventory management, staffing, sales techniques, financial growth and retirement planning...All custom-tailored to your store’s needs. By utilizing the power of The Edge, we analyze major Key Performance Indicators that point to your store’s current challenges and future opportunities. Edge Pulse is the ideal add-on to the Edge, to better understand critical sales and inventory data to improve business profitability. It benchmarks your store against 1100+ other Edge Users and ensures you stay on top of market trends. 877-569-8657, Ext. 001 or [email protected] or www.EdgeRetailAcademy.com Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Edge Retail Academy Introduces Retirement Readiness Program These Jewelry Stores Reported Sluggish Sales for October Sales Declined Last Month — But Where Did the Money Go? Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! 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