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Uni Creations Partners with Girl Up to Launch Girl Up Collection

5% of Girl Up Collection sales will support global gender equality and organization’s work to build next generation of female leaders.




fearless collage silver with logo

(PRESS RELEASE)NEW YORK — UNI CREATIONS is launching the “Girl Up Collection” in partnership with Girl Up, a leadership development initiative founded by the United Nations Foundation that works to advance gender equality worldwide. In addition to annual corporate contributions to their global efforts, UNI CREATIONS is pledging 5% of all sales from the Girl Up Collection to support Girl Up Club’s leadership development programs to engage, train, and mobilize girls around the world to take action for global gender equality.

The Girl Up Collection was created with Girl Up’s “by girls, for girls” mantra in mind. The jewelry is easy to wear and fun to collect, and also honors empowerment and girls’ community of friendships. Most importantly, this will be a brand that connects the girls, their cares and causes, and the joy of giving back.

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This new jewelry collection is as diverse as it is appealing, as youthful as it is sophisticated, and can be worn in a myriad of ways. We believe that every girl and woman on this earth is unique, like this collection, and we hope each of them finds a way to wear a piece that reflects and celebrates her oneof- a-kind essence.

The website,, will include a state-of-the-art Virtual Try On room, where visitors can “try on” the entire collection, take a selfie, and easily share on social media.

What’s so engaging about the Girl Up Collection is that the breadth of its assortment not only appeals to a youthful spirit but also to any woman who seeks a fresh style of jewelry that is also meaningful, rooted in a desire to wear something that is more than just an accessory. The scope and style make immediately apparent that this collection isn’t merely motivated to promote a cause, but to celebrate beautiful design and craftsmanship that can stand on its own as jewelry that will excite and intrigue women of every generation.

The motifs of confidence, fearlessness, kindness, and caring capture the spirit of Girl Up’s committed young leaders and any wearer’s desire to be part of a vast and growing community:

  • Dove – a symbol of peace and the Girl Up logo.
  • Laurel leaf – a symbol of success and inspired by the UN Foundation logo.
  • Fearless charms – words of celebration and strength.
  • Stars and Bolts – a symbol of beauty and positive good, reaching for your goals and dreams, and enlightenment and illumination of a bolt of light.
  • Globe – a symbol of the community of togetherness.

There are two collections. The first, sterling silver and diamonds and blue and pink sapphires, is geared to members and admirers with a retail price range of $35 – $100. The 5 groups in this collection are strong e-commerce drivers. Bead bracelets in an array of colors offer a foundation to collect and add charms to curate an individualized jewelry story. All diamonds are ethically sourced. The collection is available at

The second collection, rendered in 14K gold and diamonds and blue and pink sapphires, will debut in Fall 2020 and will appeal to women of all ages, with a retail price range of $100 – $900. Additionally, there is an opportunity to create exclusive collections for strategic retail partnerships.

“What the collections have in common is a lightness of design, love of movement, relatable modernity,” said Hal Rubenstein, creative director of Girl Up Collection. “All of it is beautiful jewelry with meaning.”



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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