Connect with us

Inbox

On Uninvited Sales Reps, Lab-Grown Diamonds, Vendor Betrayal and More of Your Letters from October

See what our readers had to say this month.

mm

Published

on

On Uninvited Sales Reps, Lab-Grown Diamonds, Vendor Betrayal and More of Your Letters from October

Hating Drop-Ins

Sales reps showing up at your store without a phone call or email sent announcing their plans to stop by is unacceptable. I have all respect for traveling salesmen, but this method of just dropping in will do nothing but get you sent right out. What would happen if I showed up at one of my customer’s offices unannounced with a briefcase full of merchandise and expected them to stop what they were doing? They would tell me to get out and not come back. There’s no difference. If traveling sales reps want retailers to respect them, then they need to respect retailers. — Marc Majors, Sam L. Majors, Midland, TX

Podcast: So What’s So Special About Trade Shows?
JimmyCast

Podcast: So What’s So Special About Trade Shows?

Podcast: What’s Your Instagram Lifestyle?
Keepin' It Real

Podcast: What’s Your Instagram Lifestyle?

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores
Keepin' It Real

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores

Deep Value Naturally

After recently reading a blog from a well-known lab-grown diamond producer about diamond formation, I would agree about one thing. Given the right conditions and sufficient flux of nutrient carbon, natural occurring diamonds can grow to gemological size in hours or days, faster than the lab processes. They are incorrect to say that natural diamonds grow in hours based on the rates of in-lab growth, because both rely on a sufficient flux of carbon. In the earth’s mantle, carbon is present at part per million levels, and it may take eons for sufficient carbon to diffuse to a site of crystallization to form a natural occurring gemological diamond. — Randy Stricklin, GIA GG, Oklahoma City, OK

Time To Go Solo

After 45 years in the ever-changing jewelry business and after spending the last 25 years running and owning my own store, it’s time to go solo and open a design studio. Thank you for the article in a past issue about others going solo — the timing could not have been better! Looking forward to the next chapter, or should I say, next jewel in my crown! — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

Fuzzy Math

As things have slowed down in a lot of stores, wholesalers are tempted to go direct in the hunt for a retail sale. What they don’t seem to take into consideration is that when a store does business with them, that store represents approximately 30 people who have an interest in their product. So when a vendor bypasses that connection, they might pick up a couple of sales, but in reality they lose that 30 (or more) from the store. — Alex Weil, Martin’s Jewelry, Torrance, CA

Things Change

I’ve had the great fortune of owning my store for 35 years. Things have constantly changed, but the rate of change accelerated since the advent of the Internet and social media. Thanks for supplying the necessary information to consider ways we can all adapt. Keep encouraging us to excel in all phases of our industry. — Ernie Cummings, Kizer Cummings Jewelers, Lawrence, KS

Be Honest

Synthetic diamonds will surely find their place in the market, as have manmade rubies, emeralds and others. Allowing consumers to have choices is what retailing is about, but the bad actors are going to seize the day and will use this opportunity to cheat honest, hard-working people in all aspects of our industry. — Robert Borneman, Diamond Jewelers, Centereach, NY

Advertisement
Reach Out!

We always love to hear from you. Send your Inbox letters to us at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular