‘Unity’-Themed Commercial Designed for Jewelers to Air During COVID-19 Crisis

Fruchtman Marketing says the video will help clients to be ‘better positioned to get back on track.’

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Published

4 years ago

March 24, 2020

INSTORE Staff

Fruchtman Marketing has produced a “video of unity” for its clients to use during the coronavirus pandemic.

“We are suggesting our clients pivot their messaging for at least the next 7-10 days and push messages of unity USING their budgeted media spends,” said Shane O’Neill, vice president of Fruchtman. “While others go dark, in terms of their marketing, we suggest our clients forge ahead, because when this ends, and it will, they will be better positioned to get back on track.”

The video was produced free of charge. Below is an example that was done for Lewis Jewelers in Ann Arbor, MI.

Don’t miss our Thursday webinar “Managing through the Crisis: The Digital Marketing Response” with O’Neill and INSTORE Editor-in-Chief Trace Shelton. Learn how to connect with your customers, share knowledge and build your brand during the crisis. Register here.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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