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Unveiling the Magic of Estate Jewelry

How trunk shows can transform your store

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In this webinar, you’ll dive into the enchanting world of estate jewelry and learn how to hold your own estate jewelry trunk show with Beneficial Estate Buyers. You’ll discover how to host a successful event with minimal cost to your store, how to market your event and how to make your trunk show stand out. Plus, learn about the types of jewelry that Beneficial Estate Buyers will bring to your store, from Georgian-era pieces to present day.

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SPONSORED VIDEO

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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