Connect with us

Headlines

US Jewelry Sales Rose 3% in January

The sector followed a broader trend of retail growth.

mm

Published

on

2021 kicked off with retail gains across nearly all sectors and all 50 U.S. states, according to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment.

This January, U.S. retail sales excluding automotive and gasoline increased 9.2 percent year-over-year. The jewelry sector was part of the trend, posting sales growth of 3.3 percent.

You Won’t Believe These Designers Had Never Done Bridal Collections Before
Photo Gallery

You Won’t Believe These Designers Had Never Done Bridal Collections Before

19 Captivating Takes on Astrological Jewelry
Photo Gallery

19 Captivating Takes on Astrological Jewelry

Beauty Without Boundaries
Photo Gallery

Beauty Without Boundaries

Overall online sales grew 62.1 percent compared to 2020. The momentum of a stronger-than-anticipated holiday season continued throughout the month, with consumer spending buoyed by an infusion of stimulus payments, particularly in the first two weeks of the year. 

At a national level, key retail trends from January include:  

  • Home is Where the Spending Still Is: Spending in and around the home remains a top consumer priority, with Furniture & Furnishings (+16.6 percent) posting its eighth straight month of solid gains. Home categories, along with Grocery, have seen some of the biggest category lifts following stimulus payments.
  • Consumers Start to Refresh their Wardrobes: Following months of working and schooling from home, consumers are starting to see consumers invest in their wardrobe again — with Specialty Apparel online sales up +52.5 percent in January. Although the sector is still down (-4.3 percent), this is the smallest year-over-year decline experienced since the pandemic began impacting sales in March 2020.
  • A Positive Sign for Department Stores: The Department Store sector experienced its first year-over-year increase in sales (+1.5 percent) since 2019, boosted by strong online sales (+27.9 percent).
  • Gasoline Sales Reflect Restricted Mobility in January: No sector has been a clearer bellwether of consumers’ mobility this past year than Gasoline sales, with negative year-over-year growth since mid-March 2020. While the declines eased over the summer months, COVID-19 restrictions as well as winter weather led to a further deterioration in gasoline demand in January.

Around the country, Mastercard SpendingPulse analysis shows that the overall retail story remains largely positive: 

Advertisement
  • January was a month of growth across all 50 states. States in the southeast and the west are driving the largest increases of total retail sales. More outdoor options are available in the warmer southern states and online sales growth has surged in the western states.  
  • E-commerce has become a critical driver of sales growth across the country. In California, for instance, online sales grew 77.4 percent, helping to lift retail sales overall to 7.9 percent.

“We’re living in a digital world. For consumers, e-commerce has emerged as a lifeline and a lifestyle. January’s numbers are just further proof of this ongoing trend,” said Steve Sadove, Mastercard senior adviser and former CEO of Saks Inc. “A big, bright note from January is that consumers are spending. While we know that consumers are also saving their stimulus funds and paying down debt, these numbers show that stimulus is helping to boost sales for retailers around the country.

Key SpendingPulse insights will now be published monthly at www.Mastercard.com/news.

“For governments and businesses of all sizes, access to timely, data-driven insights is critical to decision-making — particularly in times of uncertainty,” said Raj Seshadri, president of data and services, Mastercard. “By sharing economic insights such as SpendingPulse, we hope to enable smarter decisions with better outcomes today and for the long term.” 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular