Press Releases Use Social Media to Bond with Customers Stay in Touch Digitally While Promoting Your Brand If you are genuine and stay away from generic posts, social media users can quickly develop a bond with your brand that increases trust. Published 9 months ago on April 23, 2021 By Press Releases Share Tweet (PRESS RELEASE)Social media interaction is now woven throughout most Americans’ daily lives. 90% of Millennials, 77% of Gen X, and 48% of Baby Boomers are active social media users, some may spend on an average three hours per day scrolling and messaging. The images, articles, and ads that users scroll past on Facebook, Instagram, and Twitter inform buying decisions more than ever. This is true even, or especially, for higher price and luxury purchases, as consumers research everything from couches to cars online. Independent jewelers must take advantage of social media to get in front of prospects and guide their decisions, even without paid advertising. The key is to use your feeds to show the human face of your brand. Showcase Your Values and Personality The content you create for social media should be different from content for your website or newsletter because you can share posts up to multiple times a day. This gives you an opportunity to get highly personal, specific, and creative with your messaging. When visitors come to your social media profile, what would you like them to learn about you? Think beyond products and promotions to the values of your business and personality of your team, then communicate these through attention-grabbing images and captions. For example, rather than sharing a generic photo of a diamond ring and writing “We have the best deals,” share a photo of an excited customer flashing her new engagement ring and write “We live to put smiles like these on every customer’s face!” Advertisement Don’t assume online retailers have the upperhand with social media marketing. If you are genuine and stay away from generic posts, social media users can quickly develop a bond with your brand that increases trust. Related Topics: digital marketingGN Diamondsocial media click to Comment(Comment) Up Next New Dates for the Istanbul Jewelry Show Don't Miss PGI USA Releases A User-Friendly Infographic Detailing Its Latest Gifting Study Results Advertisement SPONSORED VIDEO Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says. You may like Promoted Headlines Thinking of Liquidating? Think: Wilkerson Wilkerson Consolidating Stores? Time to Call the Experts! Wilkerson It’s Going to Set Us Up Very Nicely for Retirement Wilkerson Advertisement Latest Trending Videos Press Releases1 day ago SJTA Announces 2022 Board of Directors Columns1 day ago Here’s Why You Should Consider Hiring a Business Coach Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Jimmy Degroot1 week ago Video: Fix the ‘Glitches’ in Your Jewelry Business Jimmy Degroot1 month ago Video: Everyone in Your Jewelry Store Can Get Along. Here’s How. Sponsored Webinars2 months ago Podium Presents: SMS Marketing 101 for Jewelry Retailers Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Celebrity Jewelry5 days ago The ’60s Make a Comeback in Jewelry and Fashion Benchmarks3 days ago 11 Intriguing Examples of Jewelry Store Window Displays Hot Sellers5 days ago 90 Percent of Surveyed Jewelers Reported Growth in December. Here’s What They Sold Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Celebrity Jewelry3 days ago Judge the Jewels: Were Pharrell’s Diamond Tiffany & Co. Sunglasses Inspired by a Famous Antique?