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Digital marketing is hot — but it can’t be the only thing you do.

In the video below, marketing specialist Jimmy DeGroot explains that to stay relevant in today’s marketplace, you need a mix of traditional and digital marketing.

Presenting your customers with continuity in messaging is key.

“Give them a message of relevance and then support that with digital media and at the staff level, and you my friend are on your way to dominating your market,” DeGroot says.


Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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