Connect with us

Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

You get the best results with both traditional and digital marketing.

mm

Published

on

Digital marketing is hot — but it can’t be the only thing you do.

In the video below, marketing specialist Jimmy DeGroot explains that to stay relevant in today’s marketplace, you need a mix of traditional and digital marketing.

Presenting your customers with continuity in messaging is key.

“Give them a message of relevance and then support that with digital media and at the staff level, and you my friend are on your way to dominating your market,” DeGroot says.


Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

Advertisement

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular