Connect with us
mm

Published

on

Digital marketing is hot — but it can’t be the only thing you do.

In the video below, marketing specialist Jimmy DeGroot explains that to stay relevant in today’s marketplace, you need a mix of traditional and digital marketing.

Presenting your customers with continuity in messaging is key.

“Give them a message of relevance and then support that with digital media and at the staff level, and you my friend are on your way to dominating your market,” DeGroot says.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

VIDEO HIGHLIGHT

Gene the Jeweler

Gene Shows His Competitive Spirit ... and It's Not Pretty

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?” Gene suspects he knows who sent the query. He’s not pleased. In fact, the situation brings out the worst of Gene’s competitive spirit.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Jimmy Degroot

Video: How to Hire the Best People for Your Jewelry Store

Candidates in their 20s and 30s think differently from older generations.

mm

Published

on

FINDING GOOD EMPLOYEES is difficult for jewelers everywhere, says jewelry store training expert Jimmy DeGroot.

Part of the reason is that candidates in their 20s and 30s think very differently from people of earlier generations.

In the video below, DeGroot explains how to identify, hire and retain the best people.

Watch the video:



Continue Reading

Jimmy Degroot

Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store

Boost your cash flow and profitability — along with your employees’ careers.

mm

Published

on

YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

Watch the video:


Continue Reading

Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

A few simple steps can make a big difference.

mm

Published

on

CHRISTMAS IS JUST ABOUT HERE, but there’s still time to make lots more sales.

To maximize what’s left of the holiday season, it’s important to take a few simple steps, says jewelry store training expert Jimmy DeGroot.

As Jimmy explains in the video below, floor awareness and communication are a couple of key areas to keep in mind.

Take a look:

Continue Reading

Most Popular