Jimmy Degroot

Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

You get the best results with both traditional and digital marketing.

Looking for a Seamless Sale? Call Wilkerson

Retiring? Let Wilkerson Do the Heavy Lifting

Diamonds: Planning for 4th Quarter Success, Part I

How AI Can Help Your Store Increase Sales Today

Published

7 years ago

January 29, 2018

Jimmy DeGroot

Digital marketing is hot — but it can’t be the only thing you do.

In the video below, marketing specialist Jimmy DeGroot explains that to stay relevant in today’s marketplace, you need a mix of traditional and digital marketing.

Presenting your customers with continuity in messaging is key.

“Give them a message of relevance and then support that with digital media and at the staff level, and you my friend are on your way to dominating your market,” DeGroot says.

Use the Right Marketing Mix to Stay Relevant in Today’s Marketplace

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

click to Comment(Comment)

Up Next

Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Don't Miss

This Piece of Jewelry Grew 12X in Value — or So Gene the Jeweler Thinks

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”