Press Releases

VAHAN Launches New Jewelry Box

The jewelry box is a limited-edition.

Published

2 years ago

September 20, 2022

Press Releases

(PRESS RELEASE) VAHAN Jewelry announces the launch of their first luxury item outside of jewelry. VAHAN has launched a limited-edition custom jewelry box with Wolf, the premier manufacturer of handcrafted jewelry boxes.

The limited-edition jewelry box is a luxe combination of VAHAN’s color palette of off-white, gold and purple tones mixed with Wolf’s LusterLoc ultra-suede fabric technology on the interior that helps prevent tarnishing for up to 35 years. The box touts VAHAN’s regal, trademarked gold crown as its front closure, a mirror door that allows for organized necklace storage, removable ring and earring trays, as well as custom pillows for optimal bracelet display and storage. Each jewelry box arrives in custom packaging allowing for the perfect, instant gift-giving experience.

“We always stay true to what makes us unique and what we know people love, but evolution in design is always at the forefront of what we do,” said VAHAN’s VP of Design, Greg Der Calousdian. “That’s why we knew it was the perfect time to launch our first-ever product outside of jewelry. We wanted to create a product that would feel as luxurious and special as your finest, most prized piece of VAHAN.

VAHAN tapped Wolf for their expertise, world-class designs and pursuit of perfection, luxury, and style. “The most natural partnership for us was Wolf,” adds Cedric Der Calousdian, director of Business Development. “We knew we would get a best-in-class product that our customers would adore and would last them a lifetime.”

For over 50 years, VAHAN Jewelry – easily recognized by their trademark gold crown petals and textured Moiré Beading – have built a worldwide following of devotees who pride themselves on their VAHAN collections. From dazzling diamonds to lustrous pearls and semi-precious-colored stones, some women have touted collections of over 75 bracelets.

The VAHAN Jewelry Box retails for $590 and can be pre-ordered on here or at any VAHAN retailer.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”