Calendar

Valentine’s Day, Super Bowl Sunday, and Other Important Dates in February

2/22/22, a.k.a. Twofer Day, is your chance to double your marketing bang.

Published

2 years ago

January 25, 2022

INSTORE Staff Instore January 2022 Issue

14 Here it is: the bleeding, beating raw heart of the jeweler’s retail calendar — VALENTINE’S DAY. Whether you do something traditional (like a team-up with a florist), something good (such as participating in Wear Red Day), or your own event (how about a chocolate tasting?), seize the opportunity provided by V-Day to go after the younger crowd. They are losing interest in this key date, in part because they aren’t being targeted.

2 2/2/22 … It’s TWOFER DAY! There won’t be another one for 100 years, so get thinking: Two bands for the price of one if they buy the engagement ring? 22% off if a customer brings a friend?

13 For SUPER BOWL SUNDAY, “Know the team colors and hand-pick some stackable bands for a trendy right-hand assortment,” recommends Megan Crabtree of Crabtree Consulting.

15 On the 210TH BIRTH ANNIVERSARY OF CHARLES LEWIS TIFFANY, remember that he understood well the benefits of bold publicity, direct sourcing and the power of branding. Do you?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”