Calendar

Valentine’s Day, Super Bowl Sunday, and Other Important Dates in February

2/22/22, a.k.a. Twofer Day, is your chance to double your marketing bang.

Published

3 years ago

January 25, 2022

INSTORE Staff Instore January 2022 Issue

14 Here it is: the bleeding, beating raw heart of the jeweler’s retail calendar — VALENTINE’S DAY. Whether you do something traditional (like a team-up with a florist), something good (such as participating in Wear Red Day), or your own event (how about a chocolate tasting?), seize the opportunity provided by V-Day to go after the younger crowd. They are losing interest in this key date, in part because they aren’t being targeted.

2 2/2/22 … It’s TWOFER DAY! There won’t be another one for 100 years, so get thinking: Two bands for the price of one if they buy the engagement ring? 22% off if a customer brings a friend?

13 For SUPER BOWL SUNDAY, “Know the team colors and hand-pick some stackable bands for a trendy right-hand assortment,” recommends Megan Crabtree of Crabtree Consulting.

15 On the 210TH BIRTH ANNIVERSARY OF CHARLES LEWIS TIFFANY, remember that he understood well the benefits of bold publicity, direct sourcing and the power of branding. Do you?

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."