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Valentine’s Day, Super Bowl Sunday, and Other Important Dates in February

2/22/22, a.k.a. Twofer Day, is your chance to double your marketing bang.

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14 Here it is: the bleeding, beating raw heart of the jeweler’s retail calendar — VALENTINE’S DAY. Whether you do something traditional (like a team-up with a florist), something good (such as participating in Wear Red Day), or your own event (how about a chocolate tasting?), seize the opportunity provided by V-Day to go after the younger crowd. They are losing interest in this key date, in part because they aren’t being targeted.

2 2/2/22 … It’s TWOFER DAY! There won’t be another one for 100 years, so get thinking: Two bands for the price of one if they buy the engagement ring? 22% off if a customer brings a friend?

13 For SUPER BOWL SUNDAY, “Know the team colors and hand-pick some stackable bands for a trendy right-hand assortment,” recommends Megan Crabtree of Crabtree Consulting.

15 On the 210TH BIRTH ANNIVERSARY OF CHARLES LEWIS TIFFANY, remember that he understood well the benefits of bold publicity, direct sourcing and the power of branding. Do you?

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