Connect with us

Press Releases

Vardi Company Partners With Jewelers for Children to Launch “The Million Key Movement”

mm

Published

on

 

(Press Release)
NEW YORK, NY – Vardi Company has launched a nationwide, causal-related jewelry program called “The Million Key Movement” for the Love is the Key brand in conjunction with Jewelers for Children.

Vardi is enlisting major retailers as well as independent retailers to participate in this program. Steven Vardi, CEO of Vardi Company, explained, “We launched this program to make a significant impact, and our goal is to generate the largest ever charitable contribution to JFC of $1 million-plus as well as to spread the positive brand message of Love is the Key.”

As part of this program, Vardi Company will donate 10 percent of the wholesale price of every key sold and will be asking participating retailers to match the donation. Additionally, Vardi will be coordinating a nationwide marketing campaign to drive awareness and promote participating retailers.

For more information, visit millionkeymovement.com.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular