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VDB Hosts 2nd Mercury Ring Event on Its Online Auction House App

Fully transparent lab-grown diamond auction runs Feb 15 – 17, 2022.




VDB Hosts 2nd Mercury Ring Event on Its Online Auction House App

(PRESS RELEASE) NEW YORK — Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, will host a new Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app. Lab grown supplier Mercury Ring (a division of Unique Designs Inc. and a member of The Plumb Club) will offer approximately 1,000+ high quality, loose, 1 carat and higher, IGI certified, lab grown diamonds for auction from February 15 – 17, 2022, with all final bids due by 5:00 pm ET on February 17th. App users now will be able to submit bids by total price, per carat price, or discount %. This new functionality promises significant efficiency and savings in a secure environment for industry buyers looking to acquire top quality lab grown diamonds at deeper discounts than normal distribution channels.

“We are excited to launch the second in our series of lab grown diamond auctions with VDB. Our goal is to make our top-quality laboratory grown diamonds accessible to the industry in a secure and affordable way,” says Ateet Shah, president of Mercury Ring. Mercury Ring is currently the U.S.’s leading wholesale house for Lab Grown Diamonds. Their series of auctions aims to broaden the esteemed brand’s exposure to jewelry retailers and wholesalers and to make their product easily accessible to potential new buyers at discounted prices.

As a special promotion in support of the auction, all retailers who download and register for the VDB Online Auction House app will receive a one-time offer to buy a one carat Mercury Ring laboratory-grown diamond for $500 a carat.

The VDB Online Auction house app offers an efficient, secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab grown diamond can input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction. The revamped user interface will now prominently display per carat, discount, and total price information and options.

To learn more about this Mercury Ring auction, visit here.

To download the app for advance registration before the auction, visit here.


For questions about VDB or the VDB Online Auction House app, email



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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