Press Releases

VDB Hosts 2nd Mercury Ring Event on Its Online Auction House App

Fully transparent lab-grown diamond auction runs Feb 15 – 17, 2022.

Published

3 years ago

February 15, 2022

Press Releases

VDB Hosts 2nd Mercury Ring Event on Its Online Auction House App

(PRESS RELEASE) NEW YORK — Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, will host a new Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app. Lab grown supplier Mercury Ring (a division of Unique Designs Inc. and a member of The Plumb Club) will offer approximately 1,000+ high quality, loose, 1 carat and higher, IGI certified, lab grown diamonds for auction from February 15 – 17, 2022, with all final bids due by 5:00 pm ET on February 17th. App users now will be able to submit bids by total price, per carat price, or discount %. This new functionality promises significant efficiency and savings in a secure environment for industry buyers looking to acquire top quality lab grown diamonds at deeper discounts than normal distribution channels.

“We are excited to launch the second in our series of lab grown diamond auctions with VDB. Our goal is to make our top-quality laboratory grown diamonds accessible to the industry in a secure and affordable way,” says Ateet Shah, president of Mercury Ring. Mercury Ring is currently the U.S.’s leading wholesale house for Lab Grown Diamonds. Their series of auctions aims to broaden the esteemed brand’s exposure to jewelry retailers and wholesalers and to make their product easily accessible to potential new buyers at discounted prices.

As a special promotion in support of the auction, all retailers who download and register for the VDB Online Auction House app will receive a one-time offer to buy a one carat Mercury Ring laboratory-grown diamond for $500 a carat.

The VDB Online Auction house app offers an efficient, secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab grown diamond can input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction. The revamped user interface will now prominently display per carat, discount, and total price information and options.

To learn more about this Mercury Ring auction, visit here.

To download the app for advance registration before the auction, visit here.

For questions about VDB or the VDB Online Auction House app, email info@VDBapp.com.

Related Topics: Virtual Diamond Boutique

click to Comment(Comment)

Up Next

Initiatives in Art and Culture and Mark Hanna Announce “The Jewelry Industry: Perspectives on the Journey to Net Zero”

Don't Miss

JIS Spring to Debut Turkish Pavilion and Product Showcase Lounge

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.