(PRESS RELEASE) Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, announces the launch of Software as a Service (SaaS) in support of jewelers of all types – retailers, designers/manufacturers, dealers and industry organizations who are seeking to achieve specific goals and greater success in the new normal of a virtual world. The only software-based technology developed by the jewelry industry for the jewelry industry, the VDB SaaS solution is a customizable, jewelry specific platform that can enhance existing systems, technologies or websites and can create unique B2B or B2C apps for smart devices to better serve customers and clients and sell more product.
From mine to market, VDB creates omnichannel technology-based solutions that have a visual competitive advantage, are user-friendly and easily integrate into almost any CRM or inventory system. With over 50 technology experts, VDB can offer quick installation and personalized assistance at affordable rates, capitalizing on the vast jewelry expertise of its team of seasoned industry veterans.
“VDB had built a successful virtual marketplace long before the pandemic,” says Tanya Nisguretsky, president & CEO of Virtual Diamond Boutique. “We launched our industry’s first-ever virtual trade show in April, allowing our clients to connect and do business despite the global lockdown. Now, we are pleased to offer such innovation and service in a completely customizable format to help our industry thrive in this new normal. The VDB software is proven technology that works and can be customized in modular solutions for every unique business model to help the industry do more business.”
The successful VDB app is already serving the industry as a year-round virtual marketplace, aiding suppliers and retailers to sell more diamonds, colored gemstones, lab grown diamonds and jewelry. The VDB SaaS offering now turns that functionality into customizable tools, making it easier for wholesalers, designers and trade organizations to connect, look for inventory, do business and achieve goals.
To learn more about VDB, click here or to schedule a virtual demonstration, contact Duvall O’Steen or Amanda Tropila of Luxury Brand Group.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
