(PRESS RELEASE) NEW YORK, NY — VEER presents VEERX, a stunning collection of diamonds featuring the highest clarity, graded IF (Internally Flawless) to VVS1. This collection embodies VEER’s unwavering commitment to sustainable luxury and exceptional craftsmanship.
Internally Flawless Diamonds: The Pinnacle of Perfection ~
VEERX shines with Internally Flawless diamonds, free from internal inclusions or blemishes when viewed under 10x magnification. This superior clarity enhances brilliance and light performance, making each piece a breathtaking centerpiece of artistry and precision.
Each diamond is responsibly sourced with transparent traceability and measured to GIA standards, ensuring extraordinary fire, brilliance, and perfect hearts and arrows symmetry. VEER’s patented symmetry set process ensures that all table facets are perfectly aligned in a single row, maximizing light performance and creating seamless, radiant designs.
“Our goal with VEERX was to create exceptional quality and enduring beauty,” said Kaushal Shah, owner of VEER. “Every Internally Flawless diamond in this collection reflects our dedication to precision, sustainable luxury, and the pursuit of perfection. VEER is committed to find gaps in the market that would differentiate our customers and make them exclusive. Our retail partners biggest competition is the internet and when you search for ‘flawless natural diamond jewelry,’ there is no competition. We have listened to our retail partners and have meticulously curated a classic collection that will turn desirable profits and allow us to tell the natural diamond story again with distinction and finesse. While we upgraded the clarity, we have not compromised on cut and light performance, each diamond is triple excellent grade with hearts and arrows.”
Available in 18K gold and platinum, the VEERX collection includes earrings, pendants and rings designed to help independent jewelers elevate their offerings and craft heirloom-quality pieces that stand the test of time. Retail price points starting at $1799.
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Experience the extraordinary brilliance of the VEERX Collection at www.veer.diamonds, or visit VEER at upcoming trade shows for an exclusive viewing. To schedule a private appointment, contact Rachel at [email protected].
