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Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

They’re being linked and looped together in creative ways.

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Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old
Bottega Veneta Fall/Winter 2019/20 Runway Show

Heading out to Vegas for Jewelry Week? Here are some of the trends we are predicting you will see and that you might want to bring into your store. Some have been going strong for a few seasons, while others have been evolving for a couple of years. All are popular from the red carpet to the ready-to-wear runways to the jewelry design studios. So, why not try your luck with this trend or the others we will be showing?

Gold chains are back as a statement and a staple for your customer’s jewelry wardrobe.

I first started noticing the trend to weightier and gutsier chains in 2016, and they are being linked and looped together in creative ways. Many of the modern links take their cue from antique bold gold curb and paperclip watch chains and/or long vintage 70s large rectangular and oval links. Your clients can wear these alone or add charms and medallions. Foundrae is a perfect example of showing different lengths, styles and widths of chains and connector links to add their meaningful pendants. Add different charms or teach customers how to wear the longer versions doubled or creatively as lariats or elongated Y necklaces.

Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Tod’s Fall/Winter 2019/20 Runway Show

Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Jemma Wynne 18k gold Toujours emerald necklace with diamonds $15,750 jemmawynne.com

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Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Sylva & Cie 14K rose gold diamond oval link chain with champagne diamonds approximately .90 TCW sylvaandcie.com. 9,750.00

Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Foundrae 18K gold mixed oversized clip choker. foundrae.com. $14,995

Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Brent Neale 18K gold textured chain link necklace. brentneale.com $9,850.

Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

Marla Aaron heavy sterling silver curb chain with baby 14K lock. marlaaron.com $682

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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