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Venture Capitalists Pour $8M into Jewelry Subscription Box Startup

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The company has the attention of those with deep pockets.

Rocksbox – a startup launched in 2012 that sends jewelry boxes to subscription customers for $19 a month – has raised more than $8 million from a gaggle of venture capitalists, The Wall Street Journal writes, citing VentureWire.

The company, according to the article, ships boxes filled with three jewelry pieces to customers, who receive a new box after they return the previous jewelry shipment. Customers have the option of purchasing as few or as many items as they like, and this aspect of Rocksbox makes the business model “much more attractive, increasing revenue beyond income from subscription fees,” according to one venture capitalist who spoke with the Journal.

Read more at The Wall Street Journal

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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