Headlines

Venture Capitalists Pour $8M into Jewelry Subscription Box Startup

Published

8 years ago

March 3, 2016

INSTORE Staff

The company has the attention of those with deep pockets.

Rocksbox – a startup launched in 2012 that sends jewelry boxes to subscription customers for $19 a month – has raised more than $8 million from a gaggle of venture capitalists, The Wall Street Journal writes, citing VentureWire.

The company, according to the article, ships boxes filled with three jewelry pieces to customers, who receive a new box after they return the previous jewelry shipment. Customers have the option of purchasing as few or as many items as they like, and this aspect of Rocksbox makes the business model “much more attractive, increasing revenue beyond income from subscription fees,” according to one venture capitalist who spoke with the Journal.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”