Headlines

Venture Capitalists Pour $8M into Jewelry Subscription Box Startup

Published

9 years ago

March 3, 2016

INSTORE Staff

The company has the attention of those with deep pockets.

Rocksbox – a startup launched in 2012 that sends jewelry boxes to subscription customers for $19 a month – has raised more than $8 million from a gaggle of venture capitalists, The Wall Street Journal writes, citing VentureWire.

The company, according to the article, ships boxes filled with three jewelry pieces to customers, who receive a new box after they return the previous jewelry shipment. Customers have the option of purchasing as few or as many items as they like, and this aspect of Rocksbox makes the business model “much more attractive, increasing revenue beyond income from subscription fees,” according to one venture capitalist who spoke with the Journal.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.