(PRESS RELEASE) NEW YORK, NY — VIBHOR, a premier U.S.-based fine jewelry manufacturer, distinguished by its meticulous craftsmanship, unwavering commitment to quality and speed of delivery, announces its strategic acquisition of ALOR, the esteemed California-based luxury jewelry brand. ALOR is globally celebrated for its distinctive cable designs and sophisticated integration of stainless steel with 14-karat gold.
This landmark acquisition signifies a pivotal moment in VIBHOR’s strategic expansion, solidifying its presence within the luxury jewelry market and deepening its reach into high-end retail and international avenues.
“ALOR is an iconic brand, revered for its legacy of innovation, visionary design, and inherent sophistication,” said Vibhor Dhadda, Chief Operating Officer of VIBHOR. “We are immensely pleased to welcome ALOR into the VIBHOR family. This acquisition not only significantly diversifies our esteemed portfolio but also powerfully elevates our capacity to deliver highly differentiated, design-driven products to an even broader global clientele.”
Established in 1979, by Sandy and Jack Zemer and named for their son’s Ori and Tal, ALOR has consistently set itself apart as a trailblazer in contemporary luxury jewelry, harmoniously blending casual elegance with avant-garde design. ALOR’s deeply loyal customer base and robust retail presence are a perfect complement to VIBHOR’s vertically integrated manufacturing expertise and deeply customer-centric philosophy.
The seamless integration of ALOR will respectfully preserve the brand’s unique identity and cherished design heritage, while strategically leveraging VIBHOR’s formidable infrastructure, streamlined operations, and expansive distribution network to ignite accelerated growth.
Importantly, the heart of ALOR remains intact. Ori Zemer, President, and Marilyn Harrell, Senior Vice President of Design and Sales, will continue to play pivotal roles in guiding the brand forward. Their creative vision, design expertise, and deep understanding of ALOR’s loyal clientele will ensure the brand’s iconic identity not only endures but thrives under VIBHOR’s ownership.
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Ori Zemer, President of ALOR, remarked: “We embark on this new chapter with genuine excitement. VIBHOR’s steadfast commitment to excellence and profound industry expertise position it as the ideal steward for ALOR’s next era. Our valued customers and dedicated retail partners can anticipate continued innovation, streamlined collections, and an amplified presence within the luxury jewelry landscape.”
Both companies are committed to collaborating closely to ensure a seamless transition for all customers, retailers, and employees. New collections, poised to reflect the combined strengths and synergistic vision of VIBHOR and ALOR, are anticipated to debut in mid to late 2026.
