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Victor Velyan Incorporates Greenland Rubies Into His Eponymous Collection of Jewelry

He is inspired by gemstones’ origins and longevity.

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(PRESS RELEASE) LOS ANGELES — Celebrated artist, Victor Velyan, is incorporating rubies from Greenland into his prolific collection of fine jewelry. Greenlandic rubies and pink sapphires are thought to be nearly 3 billion years old, which is at least twice as old as other deposits, and for Velyan, this was part of their appeal, “Whenever I’m designing with gemstones, I’m mindful of the source of the stone,” explains Velyan about his design process. “The fact that these are the oldest corundum available was very exciting to me. And the visual contrast of these deep, blood-red stones and the stark white glaciers under which they’re created filled me with inspiration; I knew I wanted to develop collections that feature these unique gems.”

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When European scientists embarked on Greenland over 200 years ago, they found that the native population was intimately familiar with these pink and red stones. It wasn’t until 1966 that the first official geological survey was conducted, and gem quality ruby was recorded on a small island in a lake, now known as Ruby Island. Greenland Ruby A/S officially opened its mining operation in May of 2017, and quickly sought preferred partners with whom to work, including an exclusive list of world-recognized designers.

“When we first began discussing our strategy for bringing these incredible gems to market, we were immediately intrigued by the possibility of working with some hand-selected designers who we were confident could do the stones justice,” said Hayley Henning, V.P. of Sales and Marketing for Greenland Ruby. “With Victor’s bold and edgy designs, coupled with his proprietary metallurgical techniques, we knew he’d come up with designs that really highlight the unique beauty specific to the Greenlandic rubies; the designs he’s created with our gems have exceeded our expectations, and we’re excited to see what else is on the horizon!”

To date, Velyan has created an earring, ring and cuff suite with Greenland rubies. These deeply red stones are all cabochon cut, set in 18k gold and accented with white diamonds, an homage to the visual contrast that initially attracted Velyan to the stones. The artists plans to continue to utilize these rare gems in several future designs but, as with all of his work, it is difficult for Velyan to put a timeline on his creations. “I really have to live with stones for a while and let them tell me what they want to become,” he elaborates. “Finding inspiration within these particular stones is not difficult however, every time I touch them, my mind immediately travels to the utter beauty of extreme arctic conditions and my creativity just flows!”

For more information about Victor Velyan’s work with Greenland Rubies, or to obtain high-resolution images, please contact Michelle Orman at (646) 302-5521 or via email at Michelle@LastWordComm.com.

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It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

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JNA Awards reveals 2019 Honorees

There are almost 100 high-quality entries from 15 countries and regions.

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(PRESS RELEASE) HONG KONG — Organized by Informa Markets, the prestigious JNA Awards unveiled its highly anticipated list of Honorees across 11 categories for its eighth edition.

For the full multimedia release, click here.

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The judging panel has worked diligently over this past month, as their job keeps getting tougher and tougher each year. In 2019, there are almost 100 high-quality entries from 15 countries and regions.

Letitia Chow, chairperson of the JNA Awards, and director of business development – Jewelry Group at Informa Markets, commented, “Of the 39 Honoree companies that were shortlisted, almost half of them are first-time entrants, indicating a growing interest among quality companies who recognize the importance of this platform. We have also received a record number of entries from Thailand, second in ranking together with India and Hong Kong, reflecting the importance of this market which has been traditionally modest about its accomplishment.”

The 2019 independent judging panel consists of industry experts: James Courage, former CEO of Platinum Guild International (PGI) and former chairman of the Responsible Jewelry Council (RJC); Albert Cheng, former managing director of World Gold Council, Far East (WGC); Lin Qiang, president and managing director of the Shanghai Diamond Exchange (SDE); Nirupa Bhatt, managing director of the Gemological Institute of America (GIA) India and Middle East; Yasukazu Suwa, chairman of Suwa & Son, Inc.; and Mark Lee, research director of Asia Pacific Institute for Strategy (APIFS).

Courage shared, “The quality of this year’s entries, along with its diversity in terms of size, type and geography, are worth noting. Despite facing challenges, the industry – through these entries – showed its focus and determination when it comes to investing in innovation, operating systems and consumer research.”

Cheng added, “Just like in the last seven years, Industry Innovation of the Year proved to be the most popular category. The Young Entrepreneur Honorees – whose credentials, professionalism and innovativeness reflect on their outstanding businesses – are equally impressive.”

Lin remarked, “It is surprising and inspiring to know that nearly 100 entries were received – more than half of which are from first-time entrants. The influence and credibility of the JNA Awards is beyond question. It will be a rewarding journey for everyone involved.”

“Having worked with the JNA Awards since 2013, I noticed that the judging process grows more difficult as the entries reach new heights and push the boundaries of excellence year after year,” Bhatt noted.

Suwa expressed, “Entrants to the JNA Awards vary from very big corporations to small ones. I kept in mind to judge them based on their mission and the long-term good they have been doing for people, regardless of the company’s size.”

Lee also added, “The JNA Awards continues to strengthen its role as an excellent platform to showcase the industry’s progress and success. The entries, particularly in the areas of innovation and marketing, are truly impressive.”

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Sy Kessler Launches Latest Diamond and White Sapphire Tester

They are available at only $249.95.

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(PRESS RELEASE) DALLAS, TX – GEMORO Superior Instruments division of Sy Kessler Sales, Inc. successfully introduced its latest diamond, moissanite and white sapphire tester called the GEMORO TESTEROSSA. The top-of-the-line, ergonomically designed thermal and electrical conductivity tester features new patented UV-F1 technology for identifying the widest range of moissanite, including the hardest to detect new generation super low electrically conductivity moissanite. With an unprecedented 10-year warranty on the probe tip, the tester is also the world’s only talking tester, which speaks in 9 different languages.

Available from GEMORO’s nationwide network of jewelers supply houses or jewelry equipment distributors at only $249.95. For distributor inquiries, contact Angela Calzada acalzada@sykessler.com or 800.527.0719, ext.137.

Visit gemoroproducts.com/product/testerossa/ for detailed instructional video.

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DCA Receives Grant from GIA for Scholarships

Scholarships will be provided to DCA graduates for continued education at GIA.

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(PRESS RELEASE) NEW YORK – Diamond Council of America (DCA), a nationally accredited school that offers jewelers the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales through distance education, announced that it has received a $25,000 grant from the Gemological Institute of America (GIA)  to provide scholarships to DCA graduates to enroll in GIA online distance education courses.

DCA has always encouraged students to continue to enhance their career by enrolling in GIA courses after graduating from DCA courses. The grant will allow even more DCA students to continue their education in advanced coursework offered only by GIA. Scholarships are open to DCA members and their employees who are: at least 18-years old, currently employed at a DCA member store, a graduate of at least one DCA course and not already enrolled in another distance education course from GIA.

“We are incredibly appreciative of this grant and the opportunity to work more closely with GIA to have DCA students continue their education and improve their professional profile by taking GIA courses,” said DCA President and CEO Terry Chandler.

DCA will administer the scholarships funded by the GIA grant. Applications will be accepted through Dec. 31, 2019, and will be given on a first-come, first-served basis. Scholarships may be applied toward any of the following GIA eLearning courses, based on availability: Jewelry Essentials, Colored Stone Essentials, Diamond Essentials, Pearls, Colored Stones, Diamonds and Diamond Grading and Gem Identification.

Scholarship applications should be submitted to DCA’s New York office either via email to cmiller@jewelers.org or via hard copy to Carey Miller at Jewelers of America, 120 Broadway, Suite 2820, New York, New York 10271.

“GIA is very pleased to build on our support for DCA’s efforts to bring more gemology education to more people,” said GIA vice president of education and chief academic officer Duncan Pay. “This scholarship grant will help DCA members and their employees work toward GIA diplomas, building on the foundation of their DCA education.”

For more information about DCA or to become a member, visit www.diamondcouncil.org.

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