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IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy.

In his latest video, he and Brad Huisken continue on the theme, talking about some things you should and should not do when potential buyers walk through your door.

Take a look:

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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