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AS CHRISTMAS APPROACHES, you can expect to hear lots of questions from customers.

The queries you’ll hear are actually pretty predictable, says jewelry store training expert Jimmy DeGroot.

It’s best to make sure your team is prepared for the more common ones.

In the video below, DeGroot talks about “sales-making questions” and how to be ready for them.

Watch the video:

Video: Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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