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AS CHRISTMAS APPROACHES, you can expect to hear lots of questions from customers.

The queries you’ll hear are actually pretty predictable, says jewelry store training expert Jimmy DeGroot.

It’s best to make sure your team is prepared for the more common ones.

In the video below, DeGroot talks about “sales-making questions” and how to be ready for them.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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