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Video: Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

Don’t let these ‘sales-making questions’ trip you up.




AS CHRISTMAS APPROACHES, you can expect to hear lots of questions from customers.

The queries you’ll hear are actually pretty predictable, says jewelry store training expert Jimmy DeGroot.

It’s best to make sure your team is prepared for the more common ones.

In the video below, DeGroot talks about “sales-making questions” and how to be ready for them.

Watch the video:

Video: Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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