Connect with us
mm

Published

on

YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Gene the Jeweler

It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

Promoted Headlines

Jimmy Degroot

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

Do this instead.

mm

Published

on

IT’S COMMON FOR JEWELERS — newbies and old hands alike — to ask their clients, “What’s your budget?”

It’s not a good question, says jewelry store training expert Jimmy DeGroot.

In the video, he talks about the approach you should be taking instead.

Watch the video:

Continue Reading

Jimmy Degroot

Video: This Saleswoman Remade Her Job … And Something Amazing Happened

A creative approach and plenty of hard work helped her get ahead.

mm

Published

on

IN THIS EPISODE of “Jewelry Store Possible,” jewelry store training expert Jimmy DeGroot talks about a woman named Cathy who started out as a bartender and ended up with a high-flying career in jewelry retail.

She didn’t get to an income of $150,000 a year by sticking to convention.

Jimmy explains how a creative approach and plenty of hard work helped her get ahead.

Watch the video:

Continue Reading

Jimmy Degroot

Video: Why You Should Get to Know Your Competitors

It’s important to understand what they do well (and poorly).

mm

Published

on

AS A JEWELRY-STORE OWNER, you shouldn’t fear your competitors — but you should get to know them, says jewelry store training expert Jimmy DeGroot.

It’s important to know what they do well (and poorly), what products they carry, and how you might work in a complementary way.

In the video below, DeGroot talks about why and how you should find out what other local jewelry stores are up to.

Watch the video:

Continue Reading

Most Popular