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YOUR EMPLOYEES should be selling at least 10 times their pay, says jewelry store training expert Jimmy DeGroot.

No excuses.

But sometimes that’s easier said than done.

In the video below, he explains that there’s one surefire way to help them improve. It will boost your store’s cash flow and profitability, and it will help your employees to enjoy their work more.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy Degroot

Video: How to Ask for Referrals Without Being Too Pushy

Jimmy DeGroot discuss how to help your salespeople connect with more customers.

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ONE GOOD WAY to increase store traffic and sales is to ask for referrals.

In a recent video, jewelry store training expert Jimmy DeGroot talked about how to do that without being overly pushy.

He and Brad Huisken discussed ideas to help your salespeople connect with more customers.

Take a look:

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Jimmy Degroot

Video: Avoid These Key Mistakes When You Meet New Jewelry Customers

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IN A RECENT VIDEO, jewelry store training expert Jimmy DeGroot talked about how to greet jewelry customers without coming off as too salesy.

In his latest video, he and Brad Huisken continue on the theme, talking about some things you should and should not do when potential buyers walk through your door.

Take a look:

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Jimmy Degroot

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Here’s an approach for striking the right balance.

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HOW SHOULD YOU greet customers when they walk through the door?

The challenge is to be friendly but not come off as too salesy, says jewelry store training expert Jimmy DeGroot.

In this video, DeGroot and Brad Huisken offer an approach for striking the right balance.

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