Gene the Jeweler

Video: Gene the Jeweler Builds a New Revenue Stream

But it’s hard not to see the downside.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

GIA Presents: Understanding Ruby Treatment

He Doubled His Sales Goals with Wilkerson

Inclusive Industry Education

Published

6 years ago

May 7, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about a new revenue stream he’s figured out for his business.

He’s predicting a healthy profit margin for this service.

But as he explains the idea, you can’t help but notice a glaring downside to his plans.

It’s really a problem of demographics. In fact, we can’t help but suspect that Gene’s new revenue will be gone before he knows it — if it ever amounts to anything in the first place.

Watch the video:

Video: Gene the Jeweler Builds a New Revenue Stream

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

click to Comment(Comment)

Up Next

Video: Here’s How to Get Your Team to Act and Feel More Like a Team

Don't Miss

Video: How Gene the Jeweler Buys Watches

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”