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IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about a new revenue stream he’s figured out for his business.

He’s predicting a healthy profit margin for this service.

But as he explains the idea, you can’t help but notice a glaring downside to his plans.

It’s really a problem of demographics. In fact, we can’t help but suspect that Gene’s new revenue will be gone before he knows it — if it ever amounts to anything in the first place.

Watch the video:

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Video: Gene the Jeweler Builds a New Revenue Stream

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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