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IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about a new revenue stream he’s figured out for his business.

He’s predicting a healthy profit margin for this service.

But as he explains the idea, you can’t help but notice a glaring downside to his plans.

It’s really a problem of demographics. In fact, we can’t help but suspect that Gene’s new revenue will be gone before he knows it — if it ever amounts to anything in the first place.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene the Jeweler Talks About Work Stress

Some of his anxiety may be self-induced.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene again talks with his therapist, revealing a few tidbits about his work stresses.

As Gene says: “There’s a lot to consider there.”

We’re not trained in psychiatry or counseling, but we have to wonder if implementing better business practices might clear up a lot of Gene’s anxiety.

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Gene the Jeweler

Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used

Gene was a prodigy of sorts.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene continues his psychiatric therapy, divulging a bit more about his childhood.

One thing’s for sure: Gene sure comes from a dedicated family of jewelers.

But you get the feeling Gene’s parents may have pushed the family business on him a bit too hard.

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Gene the Jeweler

Video: Gene the Jeweler Sees a Psychiatrist

He talks about growing up in the business.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tries something new: He visits a psychiatrist.

Gene comes from a family of jewelers, so it’s interesting to hear how his background has shaped his (pretty unusual) character.

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