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IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about a new revenue stream he’s figured out for his business.

He’s predicting a healthy profit margin for this service.

But as he explains the idea, you can’t help but notice a glaring downside to his plans.

It’s really a problem of demographics. In fact, we can’t help but suspect that Gene’s new revenue will be gone before he knows it — if it ever amounts to anything in the first place.

Watch the video:


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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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