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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene realizes there’s been a fiasco with a customer’s string of pearls.

The customer is ready to pick up the pearls, and they’re nowhere to be found.

He’s trying to figure out what to do.

And it’s looking like he’ll owe someone a lot of money.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Gene the Jeweler

Video: Gene the Jeweler Sells a Diamond — and Gets Back a CZ

‘We got involved legally.’

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tells a horror story about a diamond he sold to a couple.

When the pair divorce six years later, the woman wishes to sell the ring back.

But by this time, it’s somehow been replaced by a CZ.

It wasn’t Gene’s fault, but the customer sure was mad. As Gene explains, “We got involved legally.”

Yikes.

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Gene the Jeweler

Video: Gene the Jeweler Shares His Appalling Views on Customer Service

His ideas aren’t getting him far.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene explains his views on customer service.

It’s actually kind of appalling.

Gene’s a firm believer in providing the bare minimum.

By the end of the clip, you can see where that attitude is getting him.

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Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

Hey, everybody needs to have goals.

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WHEN GENE THE JEWELER is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice.

He makes this promise to his customers: “You’re never going to own something that someone else in town already owns. Everything is unique.”

But what if a particular item is selling like crazy?

“Well, we’d never know, because we only sell one of it,” the fictional character, a creation of marketing specialists Jimmy DeGroot, says in the video below.

In Gene’s mind, selling the same thing over and over again could lead to disaster. Perhaps if he were a better businessman, he’d realize that it would, in fact, lead to higher profits.

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