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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene the Jeweler Sees a Psychiatrist

He talks about growing up in the business.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tries something new: He visits a psychiatrist.

Gene comes from a family of jewelers, so it’s interesting to hear how his background has shaped his (pretty unusual) character.

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Gene the Jeweler

Video: Gene the Jeweler Gets Kicked Out

Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, we get a glimpse of how things work behind the scenes.

Gene is going about his business, recording a new episode.

But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over.

At least he has a story to tell.

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Gene the Jeweler

Video: It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

His employee’s answers aren’t adding up.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store.

At least that’s what his employee, Jeremy, says.

But Jeremy’s answers aren’t quite adding up.

It’s hard to say what this “Hawaii Day” was really all about.

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