Gene the Jeweler

Video: Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

Gene finds himself knee-deep in jam.

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Published

3 years ago

June 26, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business.

They’re supposed to promote each other, and Gene considers this to be his “best trade ever.”

Working with other local businesses can, of course, be great. But in this case there’s a problem: severe lack of synergy.

Watch the video:

Video: Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.