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IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business.

They’re supposed to promote each other, and Gene considers this to be his “best trade ever.”

Working with other local businesses can, of course, be great. But in this case there’s a problem: severe lack of synergy.

Watch the video:


Video: Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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