Video: Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

Gene finds himself knee-deep in jam.

Video: Stop Asking Jewelry Customers ‘What’s Your Budget?’

Podcast: This Diamond Heist Simply Didn’t Make the Grade

Waiter Donates $200 to Jeweler’s Fundraiser, Wins Billionaire’s Heart, Gets Dream Job

Podcast: Doug Meadows Shares the Ups and Downs of His Life as a Jeweler

Published

12 months ago

June 26, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business.

They’re supposed to promote each other, and Gene considers this to be his “best trade ever.”

Working with other local businesses can, of course, be great. But in this case there’s a problem: severe lack of synergy.

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

Aging Inventory Sale? There’s a Science to Maximizing Results

Craig Husar, president of Lyle Husar Designs of Milwaukee, WI, has tried to organize sales of his aging inventory before he let Wilkerson do one for him. “If it had been up to me, I probably would have used the same methods I’ve always used and I would have gotten the same results I’ve always been disappointed with,” he says. After Wilkerson, there’s no going back. “Everything Wilkerson brought to the table just elevated this event higher than anything I’ve ever experienced before.”

Gene the Jeweler

Video: It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

His employee’s answers aren’t adding up.

Published

3 weeks ago

June 4, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store.

At least that’s what his employee, Jeremy, says.

But Jeremy’s answers aren’t quite adding up.

It’s hard to say what this “Hawaii Day” was really all about.

Watch the video:

Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

Ever tried being passive-aggressive for years on end and hoping the person quits?

Published

2 months ago

May 1, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene talks about how to fire people when necessary.

He admits that confrontation is not his strong suit. It’s actually not a skill set he has at all.

Maybe being passive-aggressive for years on end will work?

Watch the video:

Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

Published

3 months ago

March 18, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video: