Video: Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

Gene finds himself knee-deep in jam.

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Published

10 months ago

June 26, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business.

They’re supposed to promote each other, and Gene considers this to be his “best trade ever.”

Working with other local businesses can, of course, be great. But in this case there’s a problem: severe lack of synergy.

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Not GOB (Going Out of Business) but TMM (Too Much Merchandise)? It’s Wilkerson To the Rescue!

With a remodeling project looming, the time was right for Steve and Linda Hammalian, owners of Little Treasure Jewelers in Gambrills, MD, to call in the Wilkerson pros. The couple needed to liquidate excess, aging inventory. Steve says he’d totally recommend them. “Wilkerson offered a comprehensive solution in terms of advertising, in terms of on-site presence and for their overall enthusiasm. They’re also really nice people.”

Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

Published

1 month ago

March 18, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video: