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Gene the Jeweler Calls This His ‘Best Trade Ever’ … But That’s Wishful Thinking

After yet another inventive deal, our favorite jeweler is ready to “kick out the jams”.




In this episode of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business.

They’re supposed to promote each other, and Gene considers this to be his “best trade ever.”

Working with other local businesses can, of course, be great. But in this case there’s a problem: severe lack of synergy.



Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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