Video: Gene the Jeweler Explains His Moonstone Strategy

They have plenty of advantages compared to diamonds, he says.

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Published

11 months ago

May 21, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene explains that he’s running a new campaign to promote moonstones.

They have plenty of advantages compared to diamonds, he says.

Quality, though, isn’t one of them.

When it comes to selling jewelry, perhaps Gene is missing the point?

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

Published

1 month ago

March 18, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video: