Video: Gene the Jeweler Explains His Moonstone Strategy

They have plenty of advantages compared to diamonds, he says.

Video: Jeweler Wins Fight for $500,000 Snow Promotion Claim

Podcast: Jason Druxman Discusses Differences of Corporate and Independent Jewelry Stores

To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Clientbook Retail Presents: Ditch the Post-Its! The Easy Way to Manage Clienteling and Increase Sales!

Published

2 years ago

May 21, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene explains that he’s running a new campaign to promote moonstones.

They have plenty of advantages compared to diamonds, he says.

Quality, though, isn’t one of them.

When it comes to selling jewelry, perhaps Gene is missing the point?

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

To Generate Funds for a Jeweler’s Move and Remodel, Wilkerson More Than Delivered

Even successful jewelers need a little extra cash to fund expansion plans—especially when there’s inventory on hand that’s ripe for liquidation. For Beaumont, Texas-based jeweler Michael Price, co-owner of Mathews Jewelers, it was the perfect time to call Wilkerson. Price talked to other jewelers as well as vendors for advice during the selection process and decided to go with Wilkerson. And he wasn’t disappointed. When it comes to paying for the move and expansion, Price says the road ahead is clear. “When we close on the next two stores, there’s no worries about finances.”

Gene the Jeweler

Video: Gene the Jeweler Talks About Work Stress

Some of his anxiety may be self-induced.

Published

2 weeks ago

February 6, 2020

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene again talks with his therapist, revealing a few tidbits about his work stresses.

As Gene says: “There’s a lot to consider there.”

We’re not trained in psychiatry or counseling, but we have to wonder if implementing better business practices might clear up a lot of Gene’s anxiety.

Watch the video:

Gene the Jeweler

Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used

Gene was a prodigy of sorts.

Published

4 months ago

October 29, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene continues his psychiatric therapy, divulging a bit more about his childhood.

One thing’s for sure: Gene sure comes from a dedicated family of jewelers.

But you get the feeling Gene’s parents may have pushed the family business on him a bit too hard.

Watch the video: