Video: Gene the Jeweler Explains His Moonstone Strategy

They have plenty of advantages compared to diamonds, he says.

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Published

2 years ago

May 21, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene explains that he’s running a new campaign to promote moonstones.

They have plenty of advantages compared to diamonds, he says.

Quality, though, isn’t one of them.

When it comes to selling jewelry, perhaps Gene is missing the point?

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”