Video: Gene the Jeweler Explains His Moonstone Strategy

They have plenty of advantages compared to diamonds, he says.

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Published

2 years ago

May 21, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene explains that he’s running a new campaign to promote moonstones.

They have plenty of advantages compared to diamonds, he says.

Quality, though, isn’t one of them.

When it comes to selling jewelry, perhaps Gene is missing the point?

Watch the video:

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”