Video: Gene the Jeweler Explains His Moonstone Strategy

They have plenty of advantages compared to diamonds, he says.

Podcast: Michael O’Connor, Jewelry’s Perfect Spokesman, Visits ‘The Barb Wire’

Webinar: How to Use Market Automation to Turn Leads Into Clients

Video: When Gene the Jeweler Speaks, His Employees Listen

Video: Texas Jeweler Knew He’d Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Published

9 months ago

May 21, 2018

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene explains that he’s running a new campaign to promote moonstones.

They have plenty of advantages compared to diamonds, he says.

Quality, though, isn’t one of them.

When it comes to selling jewelry, perhaps Gene is missing the point?

Watch the video:

Up Next

Video: Don’t Let Fear, Worry and Doubt Ruin Your Jewelry Business

Don't Miss

Video: 18 New Styles That Prove Earrings Are Still Awesome

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Wilkerson Testimonials

Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

Want more INSTORE? Subscribe to our newsletter.

Comment

Gene the Jeweler

Video: When Gene the Jeweler Speaks, His Employees Listen

His staff members take him very, very literally.

Published

6 days ago

February 18, 2019

Jimmy DeGroot

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene has a simple request for his employees.

The good news is that they follow his instructions. The bad news is that follow a bit too literally.

Watch the video:

Gene the Jeweler

Video: Gene the Jeweler Hired His Nephew … And at Least Insurance Covered the Damage

Hiring a relative isn’t always a bad idea. But it was this time.

Published

1 month ago

January 22, 2019

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series, Gene talks about the time he hired his nephew Jason as a goldsmith. Hiring a relative doesn’t always have to be a bad thing, but in this case, it didn’t work out so well.

You see, Jason had no experience at all. And there were other problems.

At least the insurance company paid for the damage.

Gene the Jeweler

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

This tale probably should’ve gone untold.

Published

1 month ago

January 18, 2019

Jimmy DeGroot

IN THIS EPISODE of the satirical Gene the Jeweler series created by Jimmy DeGroot, Gene deals with an employee who is about six-and-a-half hours late for work.

As an understanding and empathetic boss, Gene listens attentively to the staff member’s explanation.

As it turns out, the tale was probably best left untold. This employee is extremely dedicated to his job — either that or he has a very active imagination.