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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene gets an awkward request.

A customer wants Gene to set her grandmother’s diamond in a ring — while she watches.

Gene is, needless to say, not fond of the idea.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video:



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Gene the Jeweler

Video: How Gene the Jeweler Hires Great People

Craigslist is always a great start, he says in this satirical video.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question about hiring.

Where does Gene find good employees such as Jeremy?

Well, Craigslist, for starters.

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Gene the Jeweler

Video: When Gene the Jeweler Speaks, His Employees Listen

His staff members take him very, very literally.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene has a simple request for his employees.

The good news is that they follow his instructions. The bad news is that follow a bit too literally.

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