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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene gets an awkward request.

A customer wants Gene to set her grandmother’s diamond in a ring — while she watches.

Gene is, needless to say, not fond of the idea.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene the Jeweler Gets Kicked Out

Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, we get a glimpse of how things work behind the scenes.

Gene is going about his business, recording a new episode.

But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over.

At least he has a story to tell.

Watch the video:

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Gene the Jeweler

Video: It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

His employee’s answers aren’t adding up.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store.

At least that’s what his employee, Jeremy, says.

But Jeremy’s answers aren’t quite adding up.

It’s hard to say what this “Hawaii Day” was really all about.

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Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

Ever tried being passive-aggressive for years on end and hoping the person quits?

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene talks about how to fire people when necessary.

He admits that confrontation is not his strong suit. It’s actually not a skill set he has at all.

Maybe being passive-aggressive for years on end will work?

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