Connect with us
mm

Published

on

If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among jewelry-store owners, says marketing specialist Jim Ackerman.

And it’s possible that a simple step could make your efforts much more effective.

In the video below, Ackerman explains what you should be doing.

Take a look:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Jim Ackerman

Video: Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Jim offers pointers for maximizing the effectiveness of your marketing.

mm

Published

on

FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video:


Continue Reading

Jim Ackerman

Video: Take Advantage of These Tools to Improve Your Digital Marketing

Very few people are using them.

mm

Published

on

TESTING AND TRACKING your digital advertising campaigns can make a big difference in your results over time, says marketing specialist Jim Ackerman.

But not many people take advantage of the robust tools that are available for doing so.

In today’s video, Ackerman explains what you should be doing.

Watch the video:


Continue Reading

Jim Ackerman

Video: Why Your Social Media Ads Don’t Get Results

And what to do about it.

mm

Published

on

MANY JEWELERS TRY social media advertising and then wonder why they don’t get results, says marketing specialist Jim Ackerman.

In today’s video, Ackerman explains a common reason for the phenomenon. He also suggests some ways to fix the problem and start achieving your marketing goals.

Watch the video:


Continue Reading

Most Popular