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If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among jewelry-store owners, says marketing specialist Jim Ackerman.

And it’s possible that a simple step could make your efforts much more effective.

In the video below, Ackerman explains what you should be doing.

Take a look:


Video: Here’s How to Make Digital Marketing Work for Your Jewelry Store

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Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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