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Video: Here’s a Great Way to Use Personal Stories in Your Jewelry Marketing

Show potential customers what it’s like to do business with you.

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ONE OF THE NICE THINGS about being an independent jeweler is that you build relationships with customers and hear a lot of stories.

When someone tells you about how a gift was given or received, take out your phone and ask if you can record it, advises Jimmy DeGroot.

Then you can put the video on social media and let people see what it’s like to do business with your store.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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