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IN THIS EPISODE OF the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought.

He says it’s a Rolex, and he picked it up over-the-counter for $2,000. He’s hoping to turn a big profit.

The seller said it doesn’t work. Gene opens the watch — but only after he’s already bought the watch and the seller has left.

He finds that it only needs a new battery. He also finds the words “Made in China.”

You know, Gene, something tells us that’s not a real Rolex. And a new battery is not going to help its value!

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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