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IN THIS EPISODE OF the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought.

He says it’s a Rolex, and he picked it up over-the-counter for $2,000. He’s hoping to turn a big profit.

The seller said it doesn’t work. Gene opens the watch — but only after he’s already bought the watch and the seller has left.

He finds that it only needs a new battery. He also finds the words “Made in China.”

You know, Gene, something tells us that’s not a real Rolex. And a new battery is not going to help its value!

Watch the video:

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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