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IN THIS EPISODE OF the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought.

He says it’s a Rolex, and he picked it up over-the-counter for $2,000. He’s hoping to turn a big profit.

The seller said it doesn’t work. Gene opens the watch — but only after he’s already bought the watch and the seller has left.

He finds that it only needs a new battery. He also finds the words “Made in China.”

You know, Gene, something tells us that’s not a real Rolex. And a new battery is not going to help its value!

Watch the video:

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Video: How Gene the Jeweler Buys Watches

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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