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ARE YOU REACHING potential jewelry customers early enough?

Doing so can help you preempt competitors, ranging from other independents to major chains to online retailers, says marketing specialist Jim Ackerman.

The idea is to identify prospects when they’re thinking about buying jewelry but haven’t committed to the idea yet. Establish a relationship and nurture it over time.

In the video below, Ackerman explains how.

Watch the clip:

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Jim Ackerman

Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door

It starts with thinking like a customer.

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IN THIS EPISODE of Marketing Gems, Jim Ackerman shares “a low-tech secret to getting maximum customers through the door in minimum time.”

It’s an idea you can apply to all of your advertising, including Facebook, email, direct mail, billboards, television, radio and every other medium.

It starts with thinking like a customer.

Watch the clip:

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Jim Ackerman

Video: How to Generate More Referrals for Your Jewelry Business

Do you have a formal system in place?

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EVERY JEWELER LOVES referrals, but many do nothing to make them happen.

In today’s video, marketing expert Jim Ackerman explains how to apply a systematic approach to generating referrals.

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Jim Ackerman

Video: This Jeweler’s Direct Mail Package Was Expensive, But It Worked ⁠— Here’s Why

Cheaper is not always better.

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IN THIS EPISODE of Marketing Gems, Jim Ackerman shows us a jewelry marketing effort that worked.

It included a high-end direct-mail piece, complete with two-page sales letter on card stock. The envelope also had five cards with photos and descriptions of jewelry.

Ackerman explains that it costs more to market this way, but the extra cost can be well worth it.

Watch the clip:

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